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上海升级消费帮扶模式,破解对口支援地区产品市场化难题
Xin Lang Cai Jing· 2026-01-31 12:16
Core Insights - The article discusses the launch of the "Kunlun Youli · Shanhai Youxin" Lianhua New Year Goods Festival and the "Kunlun Jingcui" market-oriented platform, aimed at enhancing market capabilities for enterprises in supported regions through the innovative "Qingxun" plan [1][2] Group 1: Qingxun Plan - The "Qingxun" plan introduces a low-threshold model of "zero entry fees and joint settlement" to address market entry challenges for enterprises in supported regions, shifting from "blood transfusion-style assistance" to "blood-making-style cooperation" [1] - The plan aims to create a real market environment that allows for "low-risk trial and error, high-intensity training, and precise empowerment" for enterprises [1] - A full-chain closed-loop system is established, including assessment, one-on-one coaching, and 3-6 months of practical sales data verification to enhance market capabilities [2] Group 2: Product and Market Engagement - The first batch of over 60 products from nearly 20 brands across 7 provinces is introduced, utilizing a three-tier empowerment model to transform local specialties into competitive market products [2] - The New Year Goods Festival runs from January 30 to March 4, featuring tasting areas for consumers to sample products like Zepu apples and Qinghai quinoa porridge [2] - A channel cooperation initiative was launched by representatives from various companies to facilitate market access for products from supported regions, creating a new ecosystem for market integration [2]