Core Viewpoint - The "Kunlun Youli · Shanhai Youxin" Lianhua New Year Goods Festival and the launch of the "Kunlun Jingcui" market platform aim to introduce high-quality specialty products from regions like Xinjiang, Tibet, Qinghai, and Yunnan into the mainstream consumer market in Shanghai, showcasing a collaborative effort to promote regional development and consumer engagement [1][11]. Group 1: Event Overview - The event commenced on January 30 and will run until March 4, featuring a three-phase offline interaction designed to create emotional resonance with consumers [5]. - The festival includes a variety of products, such as Xinjiang Zepu apples and Tibetan saffron, emphasizing quality and innovation in product offerings [3][5]. Group 2: Product Offerings - The festival showcases over 60 products from nearly 20 brands, utilizing a three-tier empowerment model to enhance product value from origin to market [1][3]. - Innovative products include upgraded packaging for Zepu organic dates and collaborations with well-known brands like Disney, indicating a shift from traditional specialties to branded products [3]. Group 3: Marketing and Promotion - A comprehensive online and offline marketing network has been established, featuring promotions such as gift offerings and loyalty points [7]. - The "Qingxun Plan" serves as a core support mechanism, facilitating market entry for products with low-risk trial opportunities and one-on-one coaching for local producers [7]. Group 4: Collaborative Efforts - Various channel representatives have united to promote the "Kunlun Jingcui" platform, leveraging real sales data to enhance product credibility and expand market reach [9]. - The initiative is supported by multiple government and business entities, marking a significant shift from policy-driven assistance to market-driven collaboration [11].

Core Insights - The article discusses the launch of the "Kunlun Youli · Shanhai Youxin" Lianhua New Year Goods Festival and the "Kunlun Jingcui" market-oriented platform, aimed at enhancing market capabilities for enterprises in supported regions through the innovative "Qingxun" plan [1][2] Group 1: Qingxun Plan - The "Qingxun" plan introduces a low-threshold model of "zero entry fees and joint settlement" to address market entry challenges for enterprises in supported regions, shifting from "blood transfusion-style assistance" to "blood-making-style cooperation" [1] - The plan aims to create a real market environment that allows for "low-risk trial and error, high-intensity training, and precise empowerment" for enterprises [1] - A full-chain closed-loop system is established, including assessment, one-on-one coaching, and 3-6 months of practical sales data verification to enhance market capabilities [2] Group 2: Product and Market Engagement - The first batch of over 60 products from nearly 20 brands across 7 provinces is introduced, utilizing a three-tier empowerment model to transform local specialties into competitive market products [2] - The New Year Goods Festival runs from January 30 to March 4, featuring tasting areas for consumers to sample products like Zepu apples and Qinghai quinoa porridge [2] - A channel cooperation initiative was launched by representatives from various companies to facilitate market access for products from supported regions, creating a new ecosystem for market integration [2]

Group 1 - The core event is the promotion of Zepu apples, part of a monthly themed activity, featuring enhanced offline engagement and rewards for participants [2] - Zepu Venus Golden Apples, known for their high sweetness (up to 22 degrees) and juicy texture, are highlighted as premium products grown with Kunlun Mountain snowmelt [4] - A three-day offline promotional event will take place from January 16 to 18 at Shanghai Bay Sunken Square, offering various interactive activities and rewards [6] Group 2 - Online promotions include a limited-time price drop for Zepu "Golden Venus" apples from 27.9 yuan to 17.9 yuan, along with over 70,000 exclusive discount coupons available for consumers [8] - The campaign encourages both offline interactions and online purchases, aiming to enhance customer experience and satisfaction during the New Year [11]