Core Viewpoint - DJI has initiated a significant price reduction across its product range, including the Osmo Pocket 3, in response to competitive pressure from Insta360, marking a strategic move to regain market attention during the "Double Eleven" shopping festival [1][12][14]. Group 1: Price Reduction Details - DJI's price cuts include a reduction of 700 yuan for the standard version of Osmo Pocket 3 and up to 1,478 yuan for the MINI 4 PRO drone, with discounts across various product categories ranging from 200 to 800 yuan [2][6]. - The price adjustments are part of a broader promotional strategy for the "Double Eleven" event, with a price protection policy allowing consumers to claim refunds for price differences within seven days of purchase [6][8]. Group 2: Competitive Landscape - The competition between DJI and Insta360 has intensified, with both companies vying for market share in the handheld imaging device sector, where DJI's market share is projected to decline from 19.1% in 2023 to 13.2% in 2024, while Insta360's share is expected to rise from 28.4% to 35.6% [8][12]. - Insta360 has gained traction in the market, recently launching its Ace series of action cameras and entering the drone market, posing a significant challenge to DJI's dominance [10][12][14]. Group 3: Market Dynamics - The market for handheld smart imaging devices is projected to grow from 36.47 billion yuan in 2023 to 59.2 billion yuan by 2027, indicating a competitive environment where both companies must adapt to changing consumer preferences and technological advancements [8][12]. - The domestic drone market is expected to reach 146.8 billion yuan in 2024, with significant growth potential for both consumer and industrial drones, highlighting the importance of strategic positioning for both DJI and Insta360 [16].