Core Insights - The holiday tourism sector is evolving from traditional sightseeing to experiential travel, reflecting a shift in consumer preferences towards self-rewarding experiences [1][3][5] Group 1: Changing Consumer Preferences - Tourists, especially the younger generation, are prioritizing experiences over mere sightseeing, seeking activities that provide personal satisfaction and emotional value [1][3] - The trend of "low-consumption tourism" is gaining popularity, where travelers prefer less physically demanding activities that offer psychological comfort [3][8] Group 2: Integration of Culture and Tourism - The integration of tourism with various sectors such as rural development, health, and technology is expanding the boundaries of the tourism industry [5][9] - The focus has shifted from merely visiting places to enjoying unique experiences, indicating a significant upgrade in lifestyle and travel expectations among consumers [5][9] Group 3: County Tourism Growth - The term "county tourism" has become a key focus, with regions like Guangde attracting visitors through local culinary experiences and improved services [5][7] - Guangde's strategy includes enhancing local infrastructure and offering free transportation to boost visitor retention and economic growth [5][7] Group 4: Innovative Experiences - New tourism trends include immersive experiences that blend traditional culture with modern technology, allowing for deeper engagement with cultural heritage [10][15] - Activities such as hands-on workshops and interactive cultural experiences are becoming popular, particularly among younger demographics [10][12][15]