Core Viewpoint - The article highlights the rising trend of "low-consumption tourism" among the post-2000 generation during the New Year holiday, emphasizing a shift from traditional sightseeing to a more relaxed and self-indulgent travel experience [1] Group 1: Industry Trends - The ice and snow economy is thriving, with various events such as ice festivals, ice sculpture exhibitions, and snow sports contributing to regional economic growth [1] - Online travel platforms report that the post-2000 generation constitutes the largest share of travelers, indicating a significant demographic shift in tourism preferences [1] Group 2: Consumer Behavior - The younger generation is moving away from the "check-in rush" travel style, opting instead for a "slow enjoyment" approach that prioritizes comfort and personal satisfaction [1] - New travel activities like elevator-assisted mountain climbing, low-speed bungee jumping, and gentle drifting are gaining popularity, reflecting a desire for experiences that minimize physical exertion while maximizing psychological comfort [1]

Core Insights - The holiday tourism sector is evolving from traditional sightseeing to experiential travel, reflecting a shift in consumer preferences towards self-rewarding experiences [1][3][5] Group 1: Changing Consumer Preferences - Tourists, especially the younger generation, are prioritizing experiences over mere sightseeing, seeking activities that provide personal satisfaction and emotional value [1][3] - The trend of "low-consumption tourism" is gaining popularity, where travelers prefer less physically demanding activities that offer psychological comfort [3][8] Group 2: Integration of Culture and Tourism - The integration of tourism with various sectors such as rural development, health, and technology is expanding the boundaries of the tourism industry [5][9] - The focus has shifted from merely visiting places to enjoying unique experiences, indicating a significant upgrade in lifestyle and travel expectations among consumers [5][9] Group 3: County Tourism Growth - The term "county tourism" has become a key focus, with regions like Guangde attracting visitors through local culinary experiences and improved services [5][7] - Guangde's strategy includes enhancing local infrastructure and offering free transportation to boost visitor retention and economic growth [5][7] Group 4: Innovative Experiences - New tourism trends include immersive experiences that blend traditional culture with modern technology, allowing for deeper engagement with cultural heritage [10][15] - Activities such as hands-on workshops and interactive cultural experiences are becoming popular, particularly among younger demographics [10][12][15]

Group 1 - The holiday tourism sector is seen as a barometer of the national economy and a thermometer for social development, with a shift in tourist preferences from sightseeing to experiential travel [1] - During the New Year holiday, the ice and snow economy is thriving, with various events boosting regional economic development and a strong consumer potential emerging from diverse activities [4] - The post-00s generation is leading a change in travel preferences, favoring "slow enjoyment" experiences over traditional sightseeing, indicating a shift towards more meaningful travel [4][6] Group 2 - New travel trends such as "low-consumption tourism" are gaining popularity, focusing on comfort and reduced physical exertion, which enhances tourism spending [7] - The integration of culture and tourism is expanding the boundaries of travel, with combinations like "tourism + rural," "tourism + health," and "tourism + technology" becoming more common [9] - The concept of travel is evolving from merely visiting places to enjoying experiences, reflecting an upgrade in lifestyle and emotional value in travel [9] Group 3 - The term "Ben County" has become a keyword for travel, with county tourism heating up and local economies being revitalized through service and industry upgrades [10] - The "Guangde three-piece set" has sparked a trend for visitors to specifically travel for local food experiences, showcasing the potential for local culinary tourism [12] - Qinghai's Dato County is expected to receive over 100,000 tourists this snow season, highlighting the importance of improving local infrastructure and public services for tourism [14] Group 4 - Innovative tourism experiences are emerging, such as immersive cultural activities and hands-on traditional crafts, which are appealing to younger travelers [16] - The popularity of traditional culture is rising among young people, as seen in the increased sales of traditional products like handmade ink [20] - Technology is enhancing the experience of traditional culture, with interactive projects in places like Qufu, allowing visitors to engage with historical themes in a modern context [23][25]