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“悦己感”让“低耗游”圈粉年轻人
Xin Lang Cai Jing· 2026-01-31 20:31
(来源:工人日报) 阅读提示 "低耗旅游"的本质,是一种"悦己旅游"。年轻人不再满足于外在的炫耀与打卡,转而追求旅行中的情绪 价值、心灵疗愈与内在成长。 1月25日,清晨6点,吉林延吉的东方水上市场在薄雾中渐渐苏醒。空气中交织着刚出锅的黏豆包的香 甜、江鱼的鲜腥,还有泡菜坛里飘出的微微发酵的味道。游客胡淼没有去打卡网红景点,而是在浓浓的 市井烟火气里,体验这座城市的真实和温热。 同一天,在北京房山区的一座山脚下,都市白领陈朵儿正与同伴进行登山前的最后检查。她们的背包里 装的不只有水和干粮,还有一份逃离城市喧嚣的期待。每逢周末,陈朵儿都会选择一座山徒步,"没有 门票、没有购物,只有双脚与山径的真切对话"。 从热衷于打卡到与自己对话 "花最少的钱,得到的却是极致体验。"陈朵儿这样形容她的徒步哲学。对她来说,徒步是"最贴近本质 的旅行方式",消耗的是体力,收获的是心灵的富足。 近日,在棺材山12公里、爬升900米的徒步中,陈朵儿经历了身体的极限挑战。"站在山脊上,看着连绵 的远山,那一刻的成就感是任何消费都无法替代的。"她特意摘下耳机,让自然的声音涌入耳中。 胡淼的"低耗旅游"则体现在对城市肌理的深度探寻上。"旅游 ...
00后假期旅游主打爱你老己低耗旅游火了
Xin Lang Cai Jing· 2026-01-04 11:44
Core Viewpoint - The article highlights the rising trend of "low-consumption tourism" among the post-2000 generation during the New Year holiday, emphasizing a shift from traditional sightseeing to a more relaxed and self-indulgent travel experience [1] Group 1: Industry Trends - The ice and snow economy is thriving, with various events such as ice festivals, ice sculpture exhibitions, and snow sports contributing to regional economic growth [1] - Online travel platforms report that the post-2000 generation constitutes the largest share of travelers, indicating a significant demographic shift in tourism preferences [1] Group 2: Consumer Behavior - The younger generation is moving away from the "check-in rush" travel style, opting instead for a "slow enjoyment" approach that prioritizes comfort and personal satisfaction [1] - New travel activities like elevator-assisted mountain climbing, low-speed bungee jumping, and gentle drifting are gaining popularity, reflecting a desire for experiences that minimize physical exertion while maximizing psychological comfort [1]
告别“到此一游”任务式打卡 00后假期旅游主打“爱你老己”
Xin Lang Cai Jing· 2026-01-04 11:42
Core Insights - The holiday tourism sector is evolving from traditional sightseeing to experiential travel, reflecting a shift in consumer preferences towards self-rewarding experiences [1][3][5] Group 1: Changing Consumer Preferences - Tourists, especially the younger generation, are prioritizing experiences over mere sightseeing, seeking activities that provide personal satisfaction and emotional value [1][3] - The trend of "low-consumption tourism" is gaining popularity, where travelers prefer less physically demanding activities that offer psychological comfort [3][8] Group 2: Integration of Culture and Tourism - The integration of tourism with various sectors such as rural development, health, and technology is expanding the boundaries of the tourism industry [5][9] - The focus has shifted from merely visiting places to enjoying unique experiences, indicating a significant upgrade in lifestyle and travel expectations among consumers [5][9] Group 3: County Tourism Growth - The term "county tourism" has become a key focus, with regions like Guangde attracting visitors through local culinary experiences and improved services [5][7] - Guangde's strategy includes enhancing local infrastructure and offering free transportation to boost visitor retention and economic growth [5][7] Group 4: Innovative Experiences - New tourism trends include immersive experiences that blend traditional culture with modern technology, allowing for deeper engagement with cultural heritage [10][15] - Activities such as hands-on workshops and interactive cultural experiences are becoming popular, particularly among younger demographics [10][12][15]
视频丨告别“到此一游”任务式打卡 00后假期旅游主打“爱你老己”
Group 1 - The holiday tourism sector is seen as a barometer of the national economy and a thermometer for social development, with a shift in tourist preferences from sightseeing to experiential travel [1] - During the New Year holiday, the ice and snow economy is thriving, with various events boosting regional economic development and a strong consumer potential emerging from diverse activities [4] - The post-00s generation is leading a change in travel preferences, favoring "slow enjoyment" experiences over traditional sightseeing, indicating a shift towards more meaningful travel [4][6] Group 2 - New travel trends such as "low-consumption tourism" are gaining popularity, focusing on comfort and reduced physical exertion, which enhances tourism spending [7] - The integration of culture and tourism is expanding the boundaries of travel, with combinations like "tourism + rural," "tourism + health," and "tourism + technology" becoming more common [9] - The concept of travel is evolving from merely visiting places to enjoying experiences, reflecting an upgrade in lifestyle and emotional value in travel [9] Group 3 - The term "Ben County" has become a keyword for travel, with county tourism heating up and local economies being revitalized through service and industry upgrades [10] - The "Guangde three-piece set" has sparked a trend for visitors to specifically travel for local food experiences, showcasing the potential for local culinary tourism [12] - Qinghai's Dato County is expected to receive over 100,000 tourists this snow season, highlighting the importance of improving local infrastructure and public services for tourism [14] Group 4 - Innovative tourism experiences are emerging, such as immersive cultural activities and hands-on traditional crafts, which are appealing to younger travelers [16] - The popularity of traditional culture is rising among young people, as seen in the increased sales of traditional products like handmade ink [20] - Technology is enhancing the experience of traditional culture, with interactive projects in places like Qufu, allowing visitors to engage with historical themes in a modern context [23][25]