Core Insights - 65% of Generation Z and Millennials are more likely to purchase items due to the availability of Buy Now Pay Later (BNPL) options, indicating significant growth potential in luxury and high-ticket items among young consumers [1] - The third Cross-Border Seller Conference highlighted the importance of understanding cross-border e-commerce trends and strategies for Chinese companies aiming to expand internationally [1][2] - The report "Outbound Strategy Research" covers six key global markets and aims to provide Chinese enterprises with insights into cross-border e-commerce development trends and user behavior [1][2] Market Trends - In 2024, China's cross-border e-commerce import and export volume is projected to reach 2.63 trillion yuan, a year-on-year increase of 10.8%, accounting for 6% of total import and export volume [1] - The global cross-border e-commerce market is expected to grow to $5.9 trillion by 2029, with an annual growth rate of 8.02%, driven by markets in the US, Europe, the UK, and Southeast Asia [1] Consumer Behavior - Cross-border shopping is widely accepted across all age groups, with 93% of young consumers showing a positive attitude towards it [2] - 78% of respondents prefer shopping on cross-border e-commerce platforms like Amazon, while 15% and 7% prefer independent sites and social media, respectively [2] - 68% of young American consumers would abandon a purchase without BNPL services, highlighting the importance of flexible payment options [3] Payment Preferences - Young consumers are the primary users of electronic payment methods, with 55% in the US preferring e-wallets, and 94% in the Netherlands requiring iDEAL payment support [3] - 90% of consumers consider whether products are priced in local currency when making purchasing decisions, with significant percentages across various regions [3] Compliance Challenges - Entering mature markets like the US presents compliance challenges due to complex tax systems, which can affect customer trust and operational activities [4] - Payment security is a top decision factor for consumers, with 95% in Southeast Asia and 90% in the UK and Hong Kong prioritizing visible security indicators during checkout [4] Company Initiatives - Airwallex aims to build a global financial service infrastructure to support cross-border e-commerce sellers, offering a comprehensive platform for payment and financial services [5][6] - The company has integrated a local clearing network and multi-currency account system, enabling businesses to open local accounts in over 60 countries [6] - Airwallex has provided services to over 150,000 enterprises, with transaction volume expected to exceed $130 billion in 2024 [7]