大致来说，云养经济其主要形式包括两类：一是纯虚拟场景，如养成类游戏中喂养电子宠物、种植虚拟植物，用户通过点击 互动、完成任务获得虚拟回报;二是连接现实的"云监工"模式，例如付费观看养殖场牲畜成长直播、远程认养宠物猫犬，部分 平台还支持用户定制投喂、玩具更换等服务。 像我们熟悉的蚂蚁森林，近年推出各式各样的云认养服务，可以"云"认养大熊猫树宝，也可以认养一些珍稀树种。 云养经济的出发点是好的，一方面满足了消费者的情感投射和情绪价值，一方面给相关商家/农民带来新增收入。不过，近年 来有一些不法商家，打着"云养经济"幌子，包装了一些互联网概念，实则行割韭菜之实，有不少用户上当受骗。 在节目中，我分享了探访过的一些"云养经济""农业区块链"相关案例，畅谈了未来和乡村振兴融合的可能。 上周，我做客中央广播电视总台中国之声《新闻有观点》，分享了关于近期"云养经济"话题所引发的一些讨论。 可能很多人不了解"云养经济"是什么，我们这里先简单科普下。 简单来说，云养经济是依托互联网技术形成的新型情感消费模式，指用户通过线上平台"云饲养""远程种植"虚拟或真实的动植 物，满足情感陪伴、休闲娱乐需求的经济形态。该模式盈利模式多样， ...

Core Viewpoint - The rise of "cloud adoption" reflects a shift in consumer behavior and presents both opportunities and challenges for the agricultural sector, particularly in terms of trust and technology integration [1][7]. Group 1: Economic and Social Benefits - "Cloud adoption" enhances consumer experience by allowing emotional engagement and interaction with agricultural products, breaking the limitations of time and space [4][6]. - The model extends traditional agricultural functions into areas like ecological tourism, cultural heritage, and education, broadening the scope of agriculture [4][5]. - Public welfare projects can achieve both social and economic benefits through a "public + commercial" integration model, leveraging commercial revenues to support public initiatives [4][5]. Group 2: Technological Transformation - The integration of technologies like blockchain in "cloud adoption" enhances product traceability and credibility, significantly increasing market value [6]. - Technology empowers "cloud adoption" to meet consumer quality demands from the production stage, improving service standards and logistics efficiency [6][8]. Group 3: Trust Issues and Industry Challenges - The emergence of scams in "cloud adoption" has led to a trust crisis, necessitating the establishment of industry self-regulation and collaboration with regulatory bodies [7]. - High operational costs, insufficient policy support, and lack of technical capabilities pose significant challenges to the development of "cloud adoption" [7]. - Addressing trust issues and enhancing agricultural insurance systems are critical for reducing risks faced by producers and consumers [7]. Group 4: Future Outlook - "Cloud adoption" is expected to facilitate the integration of agriculture, processing, and service industries, promoting a composite growth model with rural revitalization [8]. - The ultimate goal of agricultural digital transformation remains to enhance production efficiency, ensure consumer confidence, and share development benefits across urban and rural areas [8].

更远处，索道环线如银链串起层层叠叠的葡萄园。游客乘坐缆车俯瞰时，既能看见村民在田间疏果 的身影，也能望见山脚下的红酒主题街区。在这里，酒桶改造的咖啡座、葡萄藤编织的拱门与青石板路 相映成趣，村民摆着竹筐售卖刚摘下的蔬菜，筐沿还挂着"扫码溯源"的二维码。"周末单日能卖上百斤 青菜，比从前挑着担子赶场轻松多了。"菜农王大叔笑着说。 "套袋防虫、生物肥料、立体种植……这些绿色技术让荒山变成了'聚宝盆'。"基地负责人蹲下身， 扒开草丛露出底下的三叶草——这种兼具固氮和抑制杂草作用的植物，让园区每年减少农药使用量 60%。 日前，在重庆涪陵美心红酒小镇的梯田式葡萄园内，村民腰挎竹篮，指尖在翠绿藤蔓间翻飞——断 尖、疏果、除草，每一个动作都精准如舞蹈。阳光穿过叶隙，在串串幼果上洒下斑驳光影，与远处索道 缆车的金属光泽相映成趣，勾勒出一幅现代田园的立体画卷。 "断尖要选新梢顶端3厘米处，像这样斜着掐断。"种植户李大姐示范着掐掉一根新梢，"这样能让养 分集中供给果实，下个月就能看到明显膨大。"正值葡萄浆果生育关键期，园区技术人员每天带着湿度 检测仪穿梭其间，根据物联网系统传回的数据调整滴灌频率。"我们引进的赤霞珠、西拉子等1 ...