公益认养

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新闻有观点·行业洞察丨还是那地那牛那果树吗?认养经济有着怎样的前景与隐忧?
Yang Guang Wang· 2025-06-02 09:15
Core Viewpoint - The rise of "cloud adoption" reflects a shift in consumer behavior and presents both opportunities and challenges for the agricultural sector, particularly in terms of trust and technology integration [1][7]. Group 1: Economic and Social Benefits - "Cloud adoption" enhances consumer experience by allowing emotional engagement and interaction with agricultural products, breaking the limitations of time and space [4][6]. - The model extends traditional agricultural functions into areas like ecological tourism, cultural heritage, and education, broadening the scope of agriculture [4][5]. - Public welfare projects can achieve both social and economic benefits through a "public + commercial" integration model, leveraging commercial revenues to support public initiatives [4][5]. Group 2: Technological Transformation - The integration of technologies like blockchain in "cloud adoption" enhances product traceability and credibility, significantly increasing market value [6]. - Technology empowers "cloud adoption" to meet consumer quality demands from the production stage, improving service standards and logistics efficiency [6][8]. Group 3: Trust Issues and Industry Challenges - The emergence of scams in "cloud adoption" has led to a trust crisis, necessitating the establishment of industry self-regulation and collaboration with regulatory bodies [7]. - High operational costs, insufficient policy support, and lack of technical capabilities pose significant challenges to the development of "cloud adoption" [7]. - Addressing trust issues and enhancing agricultural insurance systems are critical for reducing risks faced by producers and consumers [7]. Group 4: Future Outlook - "Cloud adoption" is expected to facilitate the integration of agriculture, processing, and service industries, promoting a composite growth model with rural revitalization [8]. - The ultimate goal of agricultural digital transformation remains to enhance production efficiency, ensure consumer confidence, and share development benefits across urban and rural areas [8].