Core Insights - "Aipotea" has received widespread acclaim from travelers and the public, marking its successful entry into the market as a self-branded tea beverage at Wuhan Tianhe International Airport [1][3] Group 1: Brand Development - "Aipotea" is the first self-created tea brand in China's civil aviation, launched on January 26 this year, aiming to promote Hubei tea culture [1][3] - The brand emphasizes regional identity, cultural attributes, and tourism appeal, aiming to present Hubei's famous teas and local culture to travelers [3][4] Group 2: Product Offering - The brand offers six types of hot tea, including Enshi Yulu and Hubei's various renowned teas, targeting a youthful demographic with refreshing and natural flavors [4][5] - "Aipotea" has developed a range of products beyond tea, including snacks and unique tea-related gifts, enhancing its cultural representation [6] Group 3: Market Performance - Since its launch, "Aipotea" has achieved a production rate of one cup every two minutes, indicating strong demand [5] - The brand has participated in significant events like the "Hanma" and the "2025 China Cultural Tourism Industry Expo," receiving positive feedback and interest from other airports for franchise opportunities [7] Group 4: Business Model Innovation - "Aipotea" represents a shift from traditional airport commercial models, focusing on product development and market integration, setting a precedent for airport commercial evolution in Hubei [7]