Core Insights - The company is redefining industry rules through technological innovation, creating a full-link digital closed loop from production to consumption [1] - Significant advancements in dynamic anti-counterfeiting technology have been achieved, enhancing product traceability and consumer engagement [3] - The company's innovations are not only focused on anti-counterfeiting and traceability but also on reconstructing commercial scenarios and improving supply chain efficiency [5] Group 1: Technological Innovations - The company has restructured traditional one-code technology into a "five-in-one" system, improving product traceability and market order [1] - The "five-in-one" technology has increased the efficiency of identifying product diversion by 85% and stabilized regional pricing by 40% [1] - The use of national secret-level SM9 encryption combined with blockchain ensures data immutability for each product [3] Group 2: Consumer Engagement and Marketing - The introduction of a "scan-to-member" system transforms one-time transactions into long-term relationships, significantly increasing user engagement [5] - A summer promotional campaign led to a growth of 1.5 million private domain users and a 30% increase in repurchase rates [5] - The implementation of a "box code-store rebate" mechanism has improved store coverage from 70% to 90% [5] Group 3: Supply Chain Efficiency - The "digital twin" system monitors cold chain transportation, reducing vaccine damage rates from 1% to 0.2% and saving over 25 million yuan annually [5] - Collaboration with major tech partners like Baidu AI and Tencent Cloud enhances the company's service offerings across technology, data, and operations [5] - The integration with JD Logistics has improved delivery efficiency by 40% through intelligent sorting of "one-code" orders [5]