Core Insights - The article discusses the pricing of large screen support in Shanghai's Wujiaochang, highlighting its significance for businesses, event organizers, and fans as a means of advertising and enhancing brand image [1][14]. Group 1: Basic Concept of Large Screen Support - Large screen support involves displaying advertisements or messages on outdoor screens to promote brands, events, or individuals, leveraging high visibility and foot traffic in Wujiaochang [1]. - Different types of content, such as advertisements, greetings, or interactive displays, lead to varying costs [1]. Group 2: Factors Influencing Pricing - **Advertising Time**: Prime time slots, especially in the evening, command higher prices due to increased audience concentration and visibility [1]. - **Duration of Display**: Longer advertising durations result in higher costs, with short-term displays costing hundreds to thousands of RMB, while extended displays can exceed tens of thousands [3]. - **Screen Location and Size**: Prices vary significantly based on the screen's location and size, with prime locations being more expensive than secondary ones [4]. - **Content Complexity**: The complexity of the advertisement affects pricing, with simple ads being cheaper than animated or video content [4]. - **Frequency and Coverage**: Increased frequency of display or broader coverage leads to higher costs, with options for synchronized multi-screen displays available [4]. Group 3: Pricing Range - **Short-term Displays**: Cost ranges from hundreds to thousands of RMB, suitable for temporary promotions or small events [5]. - **Medium-term Displays**: Prices range from thousands to ten thousand RMB, ideal for campaigns lasting several days to a week [5]. - **Long-term Collaborations**: Costs can reach tens of thousands to over a hundred thousand RMB for extensive projects requiring prolonged exposure or multiple screens [5]. Group 4: Practical Application Cases - **Brand Promotion**: A well-known brand may spend between ten thousand to thirty thousand RMB for a week-long display in a prime evening slot, significantly boosting brand visibility [8]. - **Event Support**: During cultural festivals or concerts, prices for support messages can vary from thousands to ten thousand RMB based on timing and content complexity [8]. - **Fan Support**: Fan groups may opt for short-term displays at lower costs, utilizing synchronized screens for greater impact [8]. Group 5: Considerations for Choosing Support Plans - **Target Audience**: Identifying the target audience helps in selecting appropriate display times and locations [9]. - **Budget Constraints**: Establishing a budget is crucial for formulating a feasible advertising strategy [9]. - **Content Design**: The design should be clear and engaging to capture attention effectively [10]. - **Timing and Frequency**: Proper scheduling of display times and frequency is essential for maximizing impact [10]. - **Multi-screen Synchronization**: While enhancing visibility, multi-screen setups increase costs [11]. Group 6: Future Trends and Considerations - The evolution of large screen support includes enhanced interactivity, improved image quality, and real-time feedback, which may influence pricing structures [11]. - Clear communication of requirements and pricing details between partners is vital to protect interests [13]. - Compliance with legal and regulatory standards in content is necessary to avoid sensitive or prohibited information [13].