Core Insights - Amazon Global Selling launched the "Next Generation Global Selling" strategy to provide comprehensive support for cross-border e-commerce businesses, facilitating efficient and straightforward global sales from the outset [1][3] - The event marks the 25th anniversary of Amazon's third-party seller business and the 10th anniversary of Amazon Global Selling in China, highlighting significant milestones in the company's cross-border e-commerce ecosystem [1][3] Group 1: Strategic Overview - The "Next Generation Global Selling" strategy includes three phases: "Global Quick Start," "Global Optimization," and "Global Deepening" [5] - In the Quick Start phase, Amazon introduced the Cross-border Selling program, allowing sellers to list products at competitive prices on global sites, with Amazon handling cross-border logistics [5] - The Optimization phase enables sellers to utilize Amazon's tools for optimizing product listings, pricing strategies, promotions, and advertising [5] - The Deepening phase allows sellers to use Amazon's Fulfillment by Amazon (FBA) services for global distribution from their inventory locations [5] Group 2: Technological Innovations - Amazon announced the launch of the Global Warehouse Distribution (GWD) center in Shenzhen, set to open in March 2026, which will integrate various logistics functions for seamless global service [6][8] - AI technology plays a crucial role in the "Next Generation Global Selling," with the introduction of a new seller platform that utilizes generative AI to assist sellers in managing their businesses more intelligently [8] - The upgraded Seller Assistant features Agentic AI capabilities, enabling autonomous reasoning, planning, and action, enhancing inventory and logistics optimization, compliance analysis, and marketing strategies [8][9] Group 3: Market Expansion Initiatives - Amazon introduced new seller incentive programs in Mexico and Brazil, offering up to 5% initial sales rewards for brand sellers, along with various cost-reduction initiatives across multiple countries [11] - The Amazon Haul program has expanded to 26 countries within a year, providing sellers with opportunities to sell low-priced products [11] - Amazon Business has reduced FBA shipping fees for bulk orders and launched insights into global procurement trends to help sellers tap into market potential [11] Group 4: Local Support and Engagement - Amazon Global Selling established a "Global Innovation + Local Service" model to support Chinese cross-border e-commerce businesses, with regional centers and offices providing comprehensive services [12] - The Asia-Pacific Innovation Center has hosted 20 events, attracting over 1,000 sellers, and has established local teams to offer account management, training, and AI empowerment [12]