Core Viewpoint - The Bank of Communications Hainan Branch has launched an innovative "Finance + Cultural Tourism" initiative to celebrate the Chongyang Festival, aiming to promote respect for the elderly while providing financial education and cultural experiences for senior clients [1][3]. Group 1: Event Overview - From October 27 to 29, the bank organized four themed events titled "Tea Rhythm Chongyang - Bus Journey," inviting elderly clients to enjoy a specially designed sightseeing bus tour, where they could taste local Hainan dad tea and enjoy performances of local songs [3]. - The activities included sightseeing, cultural introductions, and quiz games, allowing participants to appreciate Hainan's intangible cultural heritage in a relaxed atmosphere [3]. Group 2: Financial Services Integration - During the events, bank staff acted as guides and financial advisors, addressing seniors' concerns about retirement financial products and risk prevention, thereby enhancing their understanding and application of financial knowledge [3][5]. - The successful execution of these activities exemplifies the bank's innovative approach to retirement financial services, addressing the challenges posed by an aging population [5]. Group 3: Future Plans and Services - The bank has developed a comprehensive retirement financial service system, branded as "Wealth Abundance, Happy Retirement, Enjoying Four Seasons," tailored to the local characteristics of Hainan [5]. - Under the "Bank of Communications Hainan Branch Retirement Financial Action Plan (2024-2025)," the bank has introduced specialized loan products such as "Elderly Business Development Loan" and "Elderly Assistance Loan," along with subsidies to meet diverse client needs [5]. - The bank is also enhancing its online and offline financial services, including a senior-friendly mobile banking interface and personalized pension planning based on clients' financial situations [6].