Core Insights - The article highlights the efforts of China Construction Bank Sichuan Branch in supporting the cultural and tourism industry in Sichuan through customized financial services and innovative loan products [3][4] Financial Support for Cultural and Tourism Enterprises - In the first half of the year, the Sichuan Branch served over 6,000 cultural and tourism enterprise clients, with a loan balance exceeding 14.5 billion yuan, an increase of over 2.7 billion yuan since the beginning of the year [3] - The "Shan Ke Dai" loan product, a pure credit loan, has been introduced to help companies like the Heqing Tourism Development Company in Mianyang, allowing them to quickly access funds for project expansion [3] - The "Shan Ying Dai" loan tailored for the "Emei Mountain Tea" industry chain simplifies the credit approval process, focusing on the actual operating conditions of clients, thus benefiting small and micro enterprises [3][4] Development of Unique Accommodation - The article discusses the growth of homestays in Sichuan, which have become a popular choice for tourists, but many owners face funding shortages [4] - The bank has actively provided financial support to homestay owners, such as the case of a local woman who received funding to build her dream homestay, which has since become a favorite among visitors [4] Innovative Financial Services for New Consumption Scenarios - The bank has launched diverse financial services to support the creation of new consumption scenarios, such as the "Night Tour of Fuxi River" project, which attracted over 80,000 visitors during the May Day holiday, showing a year-on-year increase of 109.52% in visitor numbers [4] - The "Code on Return" online tax refund service has been introduced to facilitate tax refunds for foreign tourists, enhancing their shopping experience in Sichuan [4]