Group 1 - JD.com is launching a new "physical gift area" during the Qixi Festival live broadcast, featuring a selection of global imported goods across various categories [1] - The introduction of a "physical reward" feature is expected to enhance interaction and emotional connection between fans and hosts, moving beyond traditional virtual gifts [1][5] - The live broadcast will include performances from the "phenomenal" girl group "Menghua Lu" and the boy group "H-one," creating a visually stunning experience [2] Group 2 - During the live broadcast, JD.com will offer 3,000 units of international brand products at a promotional price of 0.1 yuan, covering popular categories like beauty and fashion [4] - The event is sponsored by the Australian brand a2®, known for its research on A2 protein, which will also feature exclusive offers during the live stream [4] - This initiative represents JD.com's exploration of new cross-border consumption experiences and aims to provide a seamless shopping experience through innovative features like dual group PK and physical rewards [5]