3. 实体店服装销售额下滑。 4. 传统银行网点业务办理人数减少。 5. 纸质书销量降低。 6. 有线电视机顶盒用户数量减少。 大胆预测：明年将现"六降六升"态势。 六降： 1. 房价下降。 2. 煤炭价格下跌。 7. 人工智能产业产值增长。 8. 在线教育用户数量上升。 9. 绿色能源发电量上涨。 10. 电商直播销售额提高。 11. 智能家居市场规模扩大。 12. 医疗科技研发投入增加。 特别声明：以上文章内容仅代表作者本人观点，不代表新浪网观点或立场。如有关于作品内容、版权或其它问 题请于作品发表后的30日内与新浪网联系。 六升： ...

Core Insights - The essence of content creation is to "record beautiful life," emphasizing the importance of genuine output and aligning with user expectations for quality content [2][4] - The rise of live-streaming e-commerce has created new career opportunities for ordinary individuals, with a focus on authenticity and user needs as key to long-term business success [4][6] Group 1: Content Creation and E-commerce - Over the past year, more than 5.11 million new e-commerce creators and 5.36 million new merchants have generated income through the platform, indicating a robust environment for new entrants [4][15] - Successful creators prioritize building trust with users by ensuring reliable product selection and focusing on pre-sale service over post-sale service [10][11] - The platform's daily active users (DAU) exceed 600 million, showcasing significant consumer potential and interest in quality content [27] Group 2: Case Studies of Successful Creators - The creator @多余和毛毛姐 has amassed nearly 34 million followers by maintaining a relatable and authentic content style, which has naturally led to increased sales [10][13] - @和猫住, focusing on pet rescue, has successfully integrated e-commerce into their content by building trust with users and ensuring product reliability, resulting in a 145% increase in GMV during a recent live stream [21][22] - The creator 黄子韬 emphasizes interaction with fans over sales, showcasing a trend where personal engagement drives content success [16][19] Group 3: Platform Support and Ecosystem - Douyin e-commerce is actively promoting a positive cycle of quality content, good service, and reliable products, encouraging creators to produce high-quality content while facilitating commercial opportunities [28][30] - The platform has introduced a dual evaluation system for content, assessing both transaction value and content quality to reward creators effectively [30] - New policies have been established to clarify operational boundaries for creators and merchants, aiming to purify the content ecosystem [30]

在9月23日市场监管总局举行的专题新闻发布会上，相关负责人表示，《直播电商监督管理办法》（下 称《管理办法》）经向社会征求意见后近期将正式公布实施。 就完善制度建设方面来说，要瞄准重点环节对症下药。 直播电商平台、直播间运营者、直播营销人员及其服务机构等构成了产业链条，其中电商平台的责任更 为直接和重要。除了《管理办法》即将出台之外，目前，《直播电商平台服务管理基本要求》《网络交 易合规数据报送规范》两项国家标准已完成立项，正在加快推进起草制定，对平台运行的规定会更加细 致，责任和追究体系更加明确。 对直播间运营者、直播营销人员，《管理办法》（征求意见稿）明确，直播营销人员要真实、准确、全 面地介绍商品或者服务，不得欺骗、误导消费者，否则就会受到相应处罚。 在上述市场监管总局的新闻发布会上，相关负责人表示，《管理办法》细化了不履行法定义务的相关具 体情形，根据相关法规一一明确了处罚依据，从而增加了《管理办法》的可操作性和针对性。 电商直播行业的迅猛发展使得立规越来越迫切，甚至将来为此专门立法也会成为一项重要工作。 《管理办法》进一步明确了直播电商平台、直播间运营者、直播营销人员及其服务机构等主体的法律责 任， ...

Core Insights - The event titled "Private Domain E-commerce Live Streaming Trend" was successfully held in Shenzhou City, focusing on helping local e-commerce practitioners understand the development trends and operational strategies of private domain e-commerce live streaming [2][6] - The seminar covered various key areas, including the concept and value of private domain traffic, customer community building, live streaming marketing techniques, and the importance of quality content and interaction in private domain e-commerce [2][4] Summary by Sections Understanding Private Domain Traffic - The concept and value of private domain traffic were explained, highlighting its importance for the long-term stable development of e-commerce businesses [2] Customer Community Building - Practical case studies were shared on how to accurately identify target customer groups and effectively build active and high-engagement customer communities [2] Live Streaming and Marketing - The session focused on preparation before live streaming, interaction techniques during the live session, and strategies for achieving efficient marketing conversion through live streaming [2] Content and Interaction - Emphasis was placed on the core role of quality content in private domain e-commerce live streaming and how diverse interaction forms can enhance user engagement and loyalty [2] Local E-commerce Development - Insights were provided on integrating local resources through optimized online operations and personalized marketing activities to help local specialty products reach broader markets [4] Future Initiatives - The event is part of a broader initiative to inject new vitality into the local e-commerce industry, with plans for more similar activities to enhance competitiveness and support the economic development of Shenzhou City [6]

东方甄选(01797)午后涨超16%，近两个交易日股价累涨超25%。值得注意的是，该股股价自8月19日创 下阶段新高后跳水，不到一个月曾回调超50%。截至发稿，涨15.73%，报26.78港元，成交额22.64亿港 元，市盈率TTM则高达4436。 消息面上，花旗近期研报指出，因应东方甄选的商业模式从"依赖龙头主播"转向"规模化会员平台"，将 2025至27财年收入预测分别下调36%、31%及30%，盈利预测分别下调69%、30%及26%，并将目标价由 18.5港元升至33港元。该行预期会员平台将有26.4万付费会员，月回购率达40%；自有品牌毛利率由 10%低位恢复至24%；预计2028年经调整净利率达7%至8%，而现时为4%；维持"买入"评级，但认为转 型成效仍然需要经多个季度的表现来验证。 ...

智通财经APP获悉，东方甄选(01797)午后涨超16%，近两个交易日股价累涨超25%。值得注意的是，该 股股价自8月19日创下阶段新高后跳水，不到一个月曾回调超50%。截至发稿，涨15.73%，报26.78港 元，成交额22.64亿港元，市盈率TTM则高达4436。 消息面上，花旗近期研报指出，因应东方甄选的商业模式从"依赖龙头主播"转向"规模化会员平台"，将 2025至27财年收入预测分别下调36%、31%及30%，盈利预测分别下调69%、30%及26%，并将目标价由 18.5港元升至33港元。该行预期会员平台将有26.4万付费会员，月回购率达40%；自有品牌毛利率由 10%低位恢复至24%；预计2028年经调整净利率达7%至8%，而现时为4%；维持"买入"评级，但认为转 型成效仍然需要经多个季度的表现来验证。 ...

本次大赛立足深入贯彻落实省委、市委高质量发展部署，依托"深河创谷电商基地"平台优势，通过"媒体+"赋能机制，系统性培育本土电商人才，推广河源 工业优品、农特产品和文旅资源，为"百千万工程"与乡村振兴注入强劲青春动能。 大赛共设计了九个环环相扣的赛段，从精选60余款优质产品的选品阶段、到吸引近600人火热报名阶段、海选阶段、再到深河创谷封闭式特训，并开启长达 60天的直播带货实战。最终总决赛与颁奖典礼将于12月隆重举行，还将成立"青年主播联盟"，为优秀主播提供长期创业支持。 9月16日上午，"青春助力'百千万工程'・深河产业赋能高质量发展"2025河源市电商直播大赛在河源举行。这场汇聚青春智慧、链接产业动能、助推乡村振 兴的盛会，标志着河源在探索"媒体+电商"融合新模式、深化深河协作、赋能高质量发展方面迈出关键一步。 启动仪式现场气氛热烈，来自河源市相关单位、深河两地产业代表、省内外30余所院校师生团队共同见证这一重要时刻。来自省内以及本地院校学生更是组 团参与。一批批怀揣家乡热爱、数字梦想的青年战队整装待发，充分展现河源青年昂扬风采。 现场还举行了"河源市青年主播培育计划"以及青年主播公益行授旗仪式，备受瞩目 ...

Group 1 - The core event is the AI and Digital Marketing Vocational Skills Competition held in Yinchuan, Ningxia, on September 12, featuring 60 contestants who advanced from preliminary rounds [1] - The competition showcased interactive areas such as "Green Agricultural Products Live Broadcast Room," "Digital Human Live Broadcast Room," "Veteran Live Broadcast Room," and "Audience Experience Live Broadcast Room" [1] - The event aims to further integrate industry resources in Yinchuan, promoting deep integration of live e-commerce with local industries and stimulating innovation in the e-commerce live broadcasting sector [1]

Group 1: Retail Developments - Zhongbai Group is accelerating its expansion into the hard discount sector with the opening of 51 new stores on September 26, covering Wuhan and Huangshi, emphasizing quality and low prices with private labels [1] - Huawei and Meiyijia have signed a strategic cooperation agreement to enhance the digital and intelligent transformation of the retail industry through smart convenience store development [3] - Yonghui Supermarket has opened its 13th "Fat Donglai" support store in Henan, focusing on improving product structure and shopping experience to cater to local consumer needs [6] Group 2: Product Innovations - Hema has launched a new "Sunshine Dried Fruit" series, which has seen a 110% increase in sales due to its innovative recipe that reduces sugar content [8] - Yonghui Supermarket has introduced a new bakery product, "Camellia Flower Spring Water Toast," made with high-quality imported ingredients and a low-sugar, low-oil formula [10] Group 3: Market Trends - The 18th Asia International Fruit and Vegetable Expo has opened in Hong Kong, with Baiguoyuan showcasing its supply chain and brand advantages to global partners [13] - The price of the mini version of Labubu blind boxes has decreased by 10%-30% within a week of online sales, indicating a shift in consumer demand and market pricing [20]

Core Insights - The rise of e-commerce live streaming has transformed from an emerging industry to a fundamental part of daily life, changing traditional consumption patterns and creating interactive and entertaining shopping experiences [1][3] - Viya has set professional standards for live commerce and extended the value of traffic to social welfare and international exchange, establishing a diverse value system that bridges commerce and society [1][3] Group 1: Industry Transformation - Live streaming consumption has evolved into a multi-dimensional system of "goods + emotions + culture," with distinct styles from influencers like Li Jiaqi and Dong Yuhui highlighting the value transmission attributes of live streaming [1] - Viya's forward-thinking approach during the industry's early stages emphasized a full-chain team operation and "consumer trust," creating a replicable industrial model for live commerce [1] Group 2: Global Recognition - Viya's recognition as one of TIME magazine's "100 Most Influential People" underscores her impact beyond the industry, positioning her as a cultural symbol of China's digital economy on the global stage [1] - The endorsement from international supermodel Miranda Kerr highlights Viya's ability to reshape consumption models and significantly influence the development paths of small and medium enterprises [1][3] Group 3: Social Contributions - Viya's contributions extend beyond commercial success to social impact, transforming traffic influence into public welfare through a systematic model of "industry empowerment + precise assistance" [3] - By facilitating the sale of local agricultural products and introducing cross-border goods, Viya has created bridges for international cooperation, exemplified by the sale of 3,000 pounds of Rwandan coffee beans in her live stream, which surpassed the product's annual sales [3] Group 4: Future Potential - Viya's practices challenge conventional perceptions of e-commerce influencers, demonstrating that her value lies not only in commercial success but also in exploring a path where commercial and social values coexist [3] - As the digital economy continues to evolve, Viya is expected to contribute further to industrial transformation and social welfare initiatives in the digital age [3]