Core Viewpoint - JD.com has launched a new car, the 001 model, on its auction platform, starting at a price of 1 yuan and ultimately selling for 78.1934 million yuan, which represents a significant premium over its estimated market price of 100,000 to 120,000 yuan [1][6]. Auction Details - Participants in the auction were required to pay a deposit of 100 yuan, which could be deducted from the final payment if they won. If they chose to cancel their order, the deposit would be forfeited [3][7]. - The auction's final price was 78 times higher than the estimated market price, raising concerns about potential malicious bidding or the possibility of the auction being canceled by JD.com [6][8]. Company Response - JD.com stated that they are in contact with the winning bidder and will handle the situation appropriately if the payment is not completed [5]. - The company also announced that all participants in the auction would receive a 399 yuan "National Good Car" gift package upon vehicle pickup, and the bidder closest to the final price would receive a car [3][6]. Vehicle Specifications - Specific details about the car's parameters, such as drive type and battery range, have not been disclosed and will be provided at the official launch [7]. - The new car may utilize a "chocolate battery swap" model, potentially linked to GAC Aion's battery swap vehicles [7]. Strategic Partnerships - JD.com is collaborating with GAC and CATL to produce this new vehicle, with JD.com focusing on consumer insights and sales rather than manufacturing [8]. - The company has been actively recruiting for various automotive-related positions, with some roles offering salaries exceeding 1 million yuan [9]. Automotive Business Development - JD.com has been involved in the automotive sector since 2018, establishing a complete automotive ecosystem that includes sales, maintenance, and parts [12].