商报记者 郭雨昕 针对信息不透明等各类问题，京东表示已迅速采取行动，更新了产品页面，明确标明了各项限制内容， 并改进服务质量。为挽回局面，京东宣布，11月9日至23日期间下订大定但未完成选配的用户可全额退 款。同时，自11月24日起，所有新下订用户将享有48小时"犹豫期"，其间可随时申请退款。尽管平台已 采取补救措施，但初期的信任裂痕已然形成。 跨界合作的短板：谁该为"翻车"负责？ 作为电商、车企、电池企业的"跨界组合"，京东、广汽、宁德时代的合作本被寄予厚望——广汽负责整 车研发生产，宁德时代提供换电技术，京东主导线上销售与流量运营。 但从争议暴露的问题来看，三方在协同机制与专业分工上存在明显漏洞。作为电商、车企、电池企业的 "组合体"，三方本应各司其职，但实际合作中，擅长家电销售的京东主导了前端宣传，忽略了汽车销售 必需的信息透明与风险提示。 日前，京东联合广汽集团（601238）、宁德时代（300750）高调宣布推出"国民好车"埃安UT Super。 4.99万元起的租电购车方案、"买车像买电器一样方便"的宣传口号，让这款A0级纯电动车型迅速引爆市 场，预购首日预约人数突破1.8万，交付前订单量超3万台 ...

Core Viewpoint - JD.com has launched a new car, the 001 model, on its auction platform, starting at a price of 1 yuan and ultimately selling for 78.1934 million yuan, which represents a significant premium over its estimated market price of 100,000 to 120,000 yuan [1][6]. Auction Details - Participants in the auction were required to pay a deposit of 100 yuan, which could be deducted from the final payment if they won. If they chose to cancel their order, the deposit would be forfeited [3][7]. - The auction's final price was 78 times higher than the estimated market price, raising concerns about potential malicious bidding or the possibility of the auction being canceled by JD.com [6][8]. Company Response - JD.com stated that they are in contact with the winning bidder and will handle the situation appropriately if the payment is not completed [5]. - The company also announced that all participants in the auction would receive a 399 yuan "National Good Car" gift package upon vehicle pickup, and the bidder closest to the final price would receive a car [3][6]. Vehicle Specifications - Specific details about the car's parameters, such as drive type and battery range, have not been disclosed and will be provided at the official launch [7]. - The new car may utilize a "chocolate battery swap" model, potentially linked to GAC Aion's battery swap vehicles [7]. Strategic Partnerships - JD.com is collaborating with GAC and CATL to produce this new vehicle, with JD.com focusing on consumer insights and sales rather than manufacturing [8]. - The company has been actively recruiting for various automotive-related positions, with some roles offering salaries exceeding 1 million yuan [9]. Automotive Business Development - JD.com has been involved in the automotive sector since 2018, establishing a complete automotive ecosystem that includes sales, maintenance, and parts [12].

Core Viewpoint - JD.com has announced a collaboration with CATL's Times Electric and GAC Group to launch a new vehicle on November 9, which has led to speculation about JD.com entering the automotive industry. However, JD.com clarified that it will not be directly involved in manufacturing but will provide consumer insights and exclusive sales support for the vehicle [1]. Group 1 - JD.com is partnering with CATL and GAC Group for a new vehicle launch [1] - The vehicle launch is scheduled for November 9 [1] - JD.com will focus on user consumption insights and sales, not manufacturing [1]