Core Insights - The company is focusing on strategic transformation of its marketing system since 2025, combining product focus and channel optimization to enhance brand value and market competitiveness [1][5] - The company has established a multi-layered product matrix around key products, which includes nearly 300 varieties, laying a foundation for brand value release [1] - The optimization of channels is a key aspect of the marketing reform, with measures implemented to control channels and terminals, resulting in a more efficient sales network [1][5] Product Development - The company is concentrating on core products such as An Gong Niu Huang Wan, Xi Huang Wan, Liu Wei Di Huang Wan, and Jing Zhi Niu Huang Jie Du Wan, among others [1] - A systematic review of nearly 300 product varieties has been conducted to enhance product competitiveness [1] Channel Optimization - In 2025, the company implemented six targeted measures centered on "controlling channels and terminals," which include strengthening distributor admission and dynamic management [1] - The optimization of first and second-level distributors has achieved preliminary results, creating a "flat, efficient, and scientifically controllable" sales network [1] Terminal Network Development - The company has conducted 1,759 market activities, including 177 in prefecture-level cities, 100 in county areas, and 1,482 in communities, successfully developing 22 blank markets in counties [2][3] - Sales in grassroots markets have significantly increased year-on-year, with a notable rise in the proportion of terminal customers, particularly from third and fourth-tier cities and rural areas [2] "Double Thousand Project" - The company has established a terminal network covering 31 provinces and 273 prefecture-level cities, reaching over 230,000 chain and terminal stores [4] - The "Double Thousand Project" focuses on empowering 1,000 pharmacies and 1,000 medical clinics, enhancing product management, professional services, and brand marketing [4][5] - The project aims to improve product coverage and market responsiveness through resource packages that include priority supply guarantees and health culture lectures [4]