Core Insights - Beijing Ershang Jinghua Tea Co., Ltd. has launched a revamped flagship store on October 28, showcasing a variety of products including classic and 75th anniversary collections, as well as new offerings from the sub-brand "Jinghua Piaoxue" [1][3] - The new store aims to attract consumers of all ages with its diverse product range, including hand-crafted milk tea, tea-flavored ice cream, convenient bagged tea, and bottled tea drinks [1][3] Company Strategy - The sub-brand "Jinghua Piaoxue" targets the young consumer demographic by breaking traditional tea product forms and aligning with their fast-paced lifestyle and personalized needs [3] - The flagship store emphasizes a "tea culture + new retail" concept, integrating online and offline shopping experiences to create a fashionable tea space that combines cultural display, diverse experiences, and social interaction [3] - Consumers can taste new products on-site and learn about the national offline chain store development plan for "Jinghua Piaoxue" through screens in the store [3]