Core Viewpoint - The upcoming Spring Festival marks a peak consumption season for the New Year goods market, with JD's Jingxi Self-operated launching its "New Year Goods Festival" to provide a wide range of quality products at competitive prices [1][4]. Group 1: Market Strategy and Offerings - Jingxi Self-operated has initiated the "New Year Goods Festival" from January 12 to February 23, featuring various popular themes such as traditional New Year goods, gifts, and festive attire [1]. - The "Factory Goods Supplement Plan" has been upgraded to meet the concentrated consumer demand, integrating high-quality New Year goods from over 260 industrial belts across the country, supported by a 10 billion yuan subsidy [3][4]. - The festival includes exclusive cultural products like the "Winged Horse Brings Blessings" gift box in collaboration with Dunhuang Cultural Creative, enhancing the cultural value of the offerings [9]. Group 2: Logistics and Consumer Experience - Jingxi Self-operated guarantees uninterrupted service during the Spring Festival, ensuring normal delivery and stable pricing through proactive communication with suppliers and logistics partners [4][5]. - The platform offers multiple discounts, including an official 15% reduction on gift items and various cross-store promotions, enhancing the shopping experience for consumers [3][4]. Group 3: Consumer Trends and Product Categories - There is a growing consumer trend towards quality and novelty in New Year goods, with Jingxi Self-operated focusing on high-quality, cost-effective products to meet these demands [4][5]. - The festival features a wide array of products, including fresh foods, beverages, household items, clothing, and personal care products, catering to diverse consumer needs [3][6][8].