Core Insights - The event "Beijing Beautiful Countryside Leisure Tour Promotion" aims to enhance the quality and efficiency of leisure agriculture and rural tourism in Beijing, attracting more citizens to explore and enjoy the rural areas [1][2] - The initiative is part of a broader strategy to integrate agriculture, culture, and tourism, with a focus on increasing farmers' income and revitalizing rural areas [1][2] Group 1: Event Overview - The event was organized by the Beijing Municipal Agricultural and Rural Affairs Bureau and the Beijing Municipal Culture and Tourism Bureau, with support from the Shunyi District Government and other partners [1] - The promotion features high-quality leisure tourism routes and products in the Beijing suburbs, encouraging citizens to engage with local culture and agriculture [1][2] Group 2: Government and Organizational Support - Officials emphasized the importance of aligning leisure tourism with employee welfare, aiming to connect urban workers with quality rural tourism resources [2] - The Beijing Municipal Agricultural and Rural Affairs Bureau, along with other agencies, launched a call for support from trade unions to contribute to rural revitalization efforts [2] Group 3: Company Involvement - Benlai Life, as one of the organizers, introduced a platform for rural tourism services aimed at enhancing the experience for urban workers while supporting rural income [3] - The platform offers a curated selection of 28 autumn leisure tour packages, facilitating a seamless online-to-offline experience for consumers [3] - Benlai Life plans to further collaborate with government agencies to develop more high-quality leisure tourism routes and products, addressing urban consumers' demand for premium rural experiences [3]