亲子友好店

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餐饮业竞逐亲子经济新赛道
Xin Hua Cai Jing· 2025-10-16 16:11
Core Insights - The parent-child economy is becoming a new focus in the restaurant industry, with brands exploring differentiated services to expand family consumption scenarios and uncover new growth points [1][2]. Group 1: Company Initiatives - Haidilao has taken the lead in exploring the parent-child sector by launching the first parent-friendly restaurant in Shenzhen, featuring a 200-square-meter multifunctional playground and various interactive activities [1]. - The restaurant reported a significant increase in customer traffic, with over a thousand more tables served in the first month compared to the previous year [1]. - Traditional brands like Guangzhou Restaurant are innovating through cultural integration, offering experiences such as the "Cantonese Dim Sum Study Tour" to engage children in food culture [1]. Group 2: Industry Trends - International brands are leveraging IP advantages, with KFC collaborating with popular IPs like Pokémon and McDonald's upgrading its "Happy Meal" facilities to enhance emotional connections with families [2]. - A survey by the China Tourism Research Institute indicates dissatisfaction among parents regarding the lack of parent-child facilities and interactive elements in current services [2]. - The shift in consumer attitudes towards parenting has made parent-child services a necessity rather than an added bonus, driving the restaurant industry towards refinement and quality improvement [2].