Core Insights - Qunar Travel has partnered with Haidian District in Beijing to launch the "2025 Zhongguancun Back-to-School Season," inviting over 150,000 new university students and their families to enjoy free access to the Yuanmingyuan Park [1] Group 1: Event Details - The initiative targets 37 universities in Haidian and Beijing Zhongguancun College, allowing students to claim tickets through the Qunar Travel app after verification [1] - Each student can claim up to three tickets, facilitating family visits to experience the historical and cultural significance of Yuanmingyuan [1] - Ticket collection is available from August 15 to September 15, with usage permitted until the end of October, including during the National Day holiday [1] Group 2: Additional Offers - Qunar Travel will also provide 30 "first flight tickets" to 10 families of Haidian university students, assisting them in traveling to Beijing from various locations across the country [1] - Tourists can access discounts on hotels in Haidian, as well as train tickets, admission tickets, and car rental vouchers through the Qunar Travel platform, with the highest discount being a 500 yuan hotel voucher [1] Group 3: Market Insights - Data from Qunar Travel indicates that Beijing remains the most popular travel destination, with Haidian District experiencing the highest increase in tourism interest due to its combination of technology, educational resources, cultural heritage, and natural scenery [1]

Core Insights - The article highlights the increasing accessibility of air travel for young people in China, particularly those from smaller cities, through initiatives like the "First Flight" program by Qunar, which has seen significant growth in ticket purchases for first-time flyers [1][4][5] Group 1: Growth in Air Travel - In 2024, the number of travelers purchasing their first flight ticket on the Qunar platform increased by over 40% year-on-year, with first-time international travelers rising by 1.2 times [4] - Residents from third-tier and below cities saw a 35% increase in purchasing their first flight ticket, marking the highest growth in five years [4] - The demographic driving this growth primarily consists of students aged 19-23 and young adults aged 24-33 [4] Group 2: Impact of Infrastructure Development - The development of small airports and regional routes has made air travel more accessible, allowing more young people to experience their first flight [5] - The "First Flight" initiative covered 50 airports, half of which are small airports, facilitating travel to less accessible regions [5] - The lowering of travel barriers, such as visa-free travel to more countries, has contributed to a 2.5 times increase in first-time international flights among residents of third-tier and below cities [5] Group 3: Significance of First Flights - The article emphasizes that while 156 first flights are a small fraction of the millions of flights taken annually, they hold significant personal value for many individuals [5][6] - The experiences gained from these first flights are portrayed as transformative, fostering a sense of hope and ambition among young travelers [6]