Group 1 - The integration of digital technology in scenic areas is transforming visitor experiences, enhancing efficiency and safety through systems like time-slot reservations and facial recognition [1][3] - Smart management tools allow for real-time monitoring of visitor flow, enabling better resource allocation and improved visitor services [1][3] - The use of VR and AR technologies provides immersive experiences for remote visitors and enhances on-site navigation and storytelling [3][4] Group 2 - Social media platforms are reshaping how scenic spots are marketed, with user-generated content driving interest and foot traffic to lesser-known attractions [4] - There is a risk of losing local cultural authenticity due to an over-reliance on digital solutions and uniform commercial offerings [4] - A balanced approach is necessary for smart scenic areas, where technology enhances rather than overshadows the human experience [4][6] Group 3 - The industry is moving towards an "internet-based marketing" strategy, utilizing online platforms for promotion and sales while maintaining a strong offline presence [7]