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全国第四个区域总部开园 小米布局大湾区有何深意?
Guang Zhou Ri Bao· 2025-07-19 14:21
Group 1 - Xiaomi officially opened its fourth regional headquarters in Shenzhen, following Beijing, Wuhan, and Nanjing, with a total construction area of 46,000 square meters [2][3] - The Shenzhen headquarters is strategically located in the core area of the Shenzhen Nanshan District, surrounded by notable enterprises, enhancing the region's technological strength [2][3] - The establishment of the Shenzhen headquarters is a result of a five-year cooperation agreement signed in December 2019 between Xiaomi and the Shenzhen municipal government, leveraging both parties' resources for mutual development [3] Group 2 - The Shenzhen headquarters is designated as the R&D center for the K series of smartphones and serves as a crucial support hub for the ecological chain and international business [3] - Xiaomi's employee count in Shenzhen has increased from 700 in 2020 to approximately 2,100, indicating a significant influx of talented youth contributing to the Greater Bay Area's development [3] - The headquarters is expected to generate an annual industrial chain output value exceeding 10 billion yuan, attracting international R&D talent [3] Group 3 - The architectural design of the Shenzhen headquarters, known as the "Xiaomi Cube," features a high-tech aesthetic with a 360° LED screen and a focus on creating a quality work environment [4] - The building includes various amenities such as a library, gym, sky garden, and a large 1,500 square meter sky garden to enhance employee well-being [4] - The Xiaomi Shenzhen headquarters also houses the largest Xiaomi Home integration store in the country, showcasing the company's high-end product strategy [4]
谁更火?「嘴笨」的余承东霸榜第一,雷军仅涨2万粉?
Sou Hu Cai Jing· 2025-07-11 06:21
Core Insights - The article discusses the June ranking of entrepreneurs' influence on Douyin, highlighting the top figures and their engagement metrics, with Huawei's Yu Chengdong leading the list and Xiaomi's Lei Jun returning to the top three after two months [1][5]. Group 1: Rankings and Metrics - Yu Chengdong, Huawei's Executive Director, has 13.15 million followers, gained 1.22 million new followers in June, and received 2.43 million likes on 20 posts, maintaining the top position for the fourth consecutive month [2][5]. - Lei Jun, founder and CEO of Xiaomi, ranks second with 39.42 million followers, 750,000 likes, and 107,000 shares from 21 posts, gaining 21,000 new followers in June [2][8]. - Wang Teng, Xiaomi's Vice President, made a significant leap to fourth place, with a notable increase in engagement due to a viral giveaway video [10]. Group 2: Engagement Trends - Yu Chengdong's follower growth peaked during live events, including a product launch and a developer conference, indicating the effectiveness of live streaming in driving engagement [6]. - Lei Jun's follower increase was closely tied to a major product launch event that attracted over 25 million viewers, showcasing the impact of product announcements on social media engagement [8]. - The trend of entrepreneurs leveraging short videos and live streaming to build personal brands is reshaping the communication dynamics between businesses and consumers, enhancing brand recognition and emotional connection [14].