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揭秘:多数人不知道的“伟哥”背后的商业故事——被误读的药,被利用的名字,和被忽视的风险
Di Yi Cai Jing· 2025-10-27 00:03
Core Insights - The article discusses the confusion and risks surrounding the purchase of erectile dysfunction (ED) medications, particularly focusing on the brand "Viagra" and its generic name "Sildenafil Citrate" [2][4][12] - It highlights the cultural significance of the "blue pill" and how it has become a symbol in popular culture, while also being a serious medical treatment [2][4] - The article emphasizes the importance of proper medical guidance and the dangers of self-medication in a market filled with counterfeit and misleading products [10][11][12] Group 1: Market Confusion - The term "伟哥" (Wei Ge) has become a generic term in China, leading to significant brand confusion and a proliferation of counterfeit products [3][6][7] - Data from the Black Cat Complaints platform indicates that approximately 28% of complaints related to "伟哥" involve false advertising, while 20% pertain to product discrepancies, and nearly 19% involve counterfeit or unregulated products [1][6] - The commercialization of "伟哥" has led to a market where legitimate products are often indistinguishable from fake ones, creating a high-risk environment for consumers [5][8] Group 2: Regulatory and Legal Issues - The trademark status of "伟哥" has led to legal disputes, with the National Intellectual Property Administration ruling that it retains its distinctiveness and does not constitute a generic term [6][7] - Pfizer's claim that "伟哥" is a well-known trademark was not supported by the Beijing First Intermediate People's Court, further complicating the brand's legal standing in China [7] - The division of trademark rights across different regions (e.g., Hong Kong, Taiwan, and mainland China) has contributed to the confusion and legal complexities surrounding the brand [6][7] Group 3: Health Risks and Consumer Education - The article stresses the necessity for consumers to recognize the difference between prescription medications and over-the-counter products, emphasizing that PDE-5 inhibitors like Sildenafil should only be used under medical supervision [10][11] - Consumers are advised to verify the legitimacy of medications by checking for proper approval numbers and ensuring they are purchased from regulated channels [10][11] - The prevalence of illegal products that masquerade as health supplements poses serious health risks, particularly due to uncontrolled dosages and potential harmful ingredients [11][12]