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2025年体重管理食品品牌推荐
Tou Bao Yan Jiu Yuan· 2025-10-23 12:15
Investment Rating - The report does not explicitly state an investment rating for the weight management food industry Core Insights - The weight management food industry in China is transitioning from a rough approach with products like weight loss teas to a more scientific development phase, focusing on standardized systems and functional research upgrades [5] - The market size for weight management foods is projected to grow from 18.03 billion in 2020 to 98.96 billion by 2024, with a compound annual growth rate (CAGR) of 53.1%, and is expected to reach 386.37 billion by 2029, with a CAGR of 26.1% [8] - The industry is driven by the increasing health needs of the overweight and obese population, with significant demand for effective weight management solutions [10] Market Background - Weight management foods are designed to control, reduce, or maintain weight through scientifically balanced nutrition [5] - The industry has evolved from single-product offerings to comprehensive solutions that include product, service, and digital management [5][6][7] Market Status - The market is experiencing a robust expansion, with a solid demand foundation driven by the high prevalence of overweight and obesity in China, affecting approximately 600 million people [10] - Supply-side competition has shifted from basic satiety functions to multi-dimensional competition focusing on scientifically validated efficacy and user experience [9] Market Competition - The competitive landscape shows a clear tiered structure, with leading companies like Bi Sheng Yuan establishing a positive cycle of brand, research, and scale development [17] - Key competitive factors include scientific validation, product line breadth, user engagement, channel penetration, and ingredient safety [11][12][13][14][15] Development Trends - The industry is moving towards a more specialized and technology-driven approach, with innovations in product forms and a focus on personalized nutrition [24] - Digital technology is being integrated to create a comprehensive service ecosystem that enhances user engagement and retention [25] - Regulatory frameworks are becoming stricter, promoting scientific nutrition and compliance, which is expected to lead to a more professional and standardized industry [26][27]