今天分享的是：2025年体重管理食品消费者洞察报告 报告共计：29页 体重管理市场迎来爆发式增长 健康需求驱动行业深度变革 近年来，随着大众健康意识的显著提升，体重管理已从单纯追求外形的审美范畴，迅速转变为关乎长期健康的重要生活方式。在此背景下，体重管理食品市 场正经历前所未有的高速发展与深刻变革，展现出巨大的市场潜力与消费动能。 市场需求持续高涨，行业规模快速扩张 数据显示，肥胖已成为全球性的公共卫生挑战，相关健康风险不容忽视。在此压力下，公众对科学体重管理的需求日益迫切，直接推动了市场的繁荣。据行 业报告预测，到2027年全球体重管理相关市场规模将达数千亿美元。聚焦国内市场，功能性瘦身食品市场规模已接近五千亿元，并保持高速增长。线上销售 渠道表现尤为亮眼，主流电商平台体重管理类功能食品销售额在近年实现了数倍增长，反映出消费需求的旺盛与市场渗透的加速。 消费者日趋理性，安全、健康与科学成为核心诉求 今天的消费者在选购体重管理食品时展现出高度的理性与成熟。调研揭示，超过六成的消费者将"有利于身体健康"和"成分安全性"作为首要考虑因素。这意 味着，产品是否"健康"和"安全"已超越单纯的减重效果，成为市场准入的基 ...

Investment Rating - The report does not explicitly state an investment rating for the weight management food industry Core Insights - The weight management food industry in China is transitioning from a rough approach with products like weight loss teas to a more scientific development phase, focusing on standardized systems and functional research upgrades [5] - The market size for weight management foods is projected to grow from 18.03 billion in 2020 to 98.96 billion by 2024, with a compound annual growth rate (CAGR) of 53.1%, and is expected to reach 386.37 billion by 2029, with a CAGR of 26.1% [8] - The industry is driven by the increasing health needs of the overweight and obese population, with significant demand for effective weight management solutions [10] Market Background - Weight management foods are designed to control, reduce, or maintain weight through scientifically balanced nutrition [5] - The industry has evolved from single-product offerings to comprehensive solutions that include product, service, and digital management [5][6][7] Market Status - The market is experiencing a robust expansion, with a solid demand foundation driven by the high prevalence of overweight and obesity in China, affecting approximately 600 million people [10] - Supply-side competition has shifted from basic satiety functions to multi-dimensional competition focusing on scientifically validated efficacy and user experience [9] Market Competition - The competitive landscape shows a clear tiered structure, with leading companies like Bi Sheng Yuan establishing a positive cycle of brand, research, and scale development [17] - Key competitive factors include scientific validation, product line breadth, user engagement, channel penetration, and ingredient safety [11][12][13][14][15] Development Trends - The industry is moving towards a more specialized and technology-driven approach, with innovations in product forms and a focus on personalized nutrition [24] - Digital technology is being integrated to create a comprehensive service ecosystem that enhances user engagement and retention [25] - Regulatory frameworks are becoming stricter, promoting scientific nutrition and compliance, which is expected to lead to a more professional and standardized industry [26][27]

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The Chinese weight management food industry is transitioning from a rough development phase to a scientific and precise approach, driven by the increasing obesity rates and the need for effective health solutions [5][6][7] - The market is expected to grow significantly, with a projected increase from 18.03 billion yuan in 2020 to 98.96 billion yuan in 2024, reflecting a compound annual growth rate (CAGR) of 53.1% [37] - By 2029, the market size is anticipated to reach 386.37 billion yuan, with a CAGR of 26.1% [37] Summary by Sections Industry Overview - The weight management food industry in China focuses on controlling calorie intake and optimizing nutritional balance to cater to various weight loss needs [4] - The industry has evolved from simple weight loss products to comprehensive scientific solutions, supported by policies, standards, and technological innovations [4][5] Industry Chain Analysis - The industry operates on a three-tier structure: upstream suppliers provide raw materials, midstream manufacturers produce the food products, and downstream channels reach consumers [41][43] - Upstream suppliers include traditional herbal ingredients and modern nutritional components, while midstream manufacturers focus on product development and quality control [45][43] Competitive Landscape - The market exhibits a differentiated competition structure, with leading companies leveraging brand and R&D advantages, while traditional brands maintain steady growth through established channels [6][68] - The industry is shifting from homogeneous competition to value innovation, with a focus on functional segmentation and personalized services as new growth points [68][69] Development Trends - The industry is moving towards a comprehensive health solution model that integrates scientific formulations, personalized services, and digital ecosystems [71] - Future trends indicate a growing demand for personalized nutrition interventions and multi-target efficacy verification, alongside the establishment of a robust online and offline distribution system [37][71]