Core Insights - Kuaishou E-commerce launched the "National Subsidy Partner" program on August 22, featuring 24 top influencers with a combined follower count exceeding 390 million and an average monthly sales volume of over 2 billion [1] - The program aims to promote the government's old-for-new subsidy policy, which has already been implemented in several provinces, offering subsidies up to 20,000 yuan for certain products [1] - The old-for-new policy has successfully stimulated consumer enthusiasm, with participating merchants experiencing over 50% year-on-year growth in GMV during the 618 shopping festival [1] Group 1 - The "National Subsidy Partner" program includes influencers from various verticals, enhancing the reach to diverse user groups on Kuaishou [1] - Selected influencers will receive dedicated e-commerce traffic incentives and exclusive participation in platform activities for increased exposure [1] - The old-for-new subsidy initiative has been integrated into Kuaishou's platform since early this year, with significant engagement in regions like Shanxi, Shaanxi, Yunnan, and Hunan [1] Group 2 - Influencer Zhu Ge is actively promoting the old-for-new subsidy policy through short videos and live streams, aiming to attract more users to benefit from the policy [2] - Kuaishou E-commerce has significantly increased traffic support for the subsidy marketing activities, with plans to further invest in the program in the second half of the year [5] - The company aims to enhance the influence of the "National Subsidy Partner" initiative, ensuring broader coverage of the subsidy policy and boosting sales of related products [5]