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2024-2025年第三方海外仓行业分析与展望报告
Sou Hu Cai Jing· 2025-07-24 01:15
Core Insights - The third-party overseas warehouse industry is transforming from a supplementary role in the supply chain to a core component of global trade efficiency, driven by the restructuring of global trade patterns and the growth of cross-border e-commerce [1][13]. Industry Positioning - Overseas warehouses are defined as storage facilities established abroad, optimizing cross-border logistics through a model of "bulk export, pre-storage, and local fulfillment." They are categorized into three types: third-party warehouses, platform-operated warehouses, and self-built warehouses by large enterprises [2][20]. - The three types of warehouses are not mutually exclusive but rather form a dynamic competitive ecosystem. For instance, nearly half of Amazon sellers use a combination of FBA and third-party warehouses, indicating a significant market opportunity for third-party warehouses [2][26]. Growth Drivers - The revival of the overseas warehouse industry is influenced by multiple factors, including rising global trade protectionism, strategic adjustments by cross-border e-commerce platforms, and uncertainties in the logistics environment [3][4]. - The shift in inventory cycles towards replenishment and supportive national policies are also contributing to the industry's growth [4]. Market Landscape - The overseas warehouse market is characterized by regional differentiation, with North America leading and emerging markets like Southeast Asia becoming new growth engines. China's overseas warehouse count is projected to grow from over 2,000 in 2021 to over 2,500 by 2024 [5][6]. - The service provider landscape shows significant stratification, with 56.25% being small warehouses and only 17.19% classified as large warehouses, indicating low industry concentration [5]. Service Evolution - Service offerings are evolving from basic warehousing to value-added services, with customized solutions becoming a competitive focus. Companies are leveraging technology to optimize logistics costs and enhance service delivery [6][7]. Competitive Landscape - The competition in the overseas warehouse industry is multi-dimensional, with small service providers facing survival pressures due to low automation and compliance capabilities. Leading companies are expanding their operations to consolidate their advantages [7][8]. - The bargaining power between merchants and service providers varies by scale, with small merchants prioritizing cost and larger merchants focusing on compliance and service quality [8]. Trend Outlook - The value of overseas warehouses is transitioning from a "cost center" to a "profit center," with demand extending beyond simple storage to include local distribution, after-sales service, and compliance consulting [9]. - Emerging markets like Southeast Asia and Latin America are expected to continue releasing potential, while mature markets will focus on efficiency improvements through advanced technologies [9].