Group 1 - The core viewpoint indicates that both Yifidan and PA are expected to maintain double-digit growth during the Double Eleven shopping festival, driven by increased marketing efforts and strong product performance [1] - Yifidan's Q3 2025 revenue is projected at 3.409 billion with a year-on-year growth of 11.96%, while net profit attributable to shareholders is expected to reach 136 million, reflecting a significant increase of 44.01% [1] - PA's Q3 2025 revenue is anticipated to be 909 million, showing a year-on-year growth of 20.92%, with a turnaround in net profit attributable to shareholders, indicating a recovery from previous losses [1] Group 2 - The investment suggestion emphasizes that the company is focusing on long-term growth through increased resource allocation, particularly in marketing and research and development [2] - The marketing strategy is centered on enhancing brand strength through content marketing on platforms like Xiaohongshu, while also solidifying foundational R&D capabilities to support overall brand development [2] - Looking ahead, the company expects improvements in the high-end brand matrix and profitability as marketing efforts begin to yield results, alongside structural optimization in agency business [2]