Core Insights - The integration of "intangible cultural heritage + tourism" is emerging as a significant force in stimulating cultural and tourism consumption, showcasing substantial growth in visitor numbers and revenue in regions like Chaoshan and Chongqing [1][2][4] Group 1: Market Performance - In the Chaoshan region, the popularity of the Yingge dance led to a 795% year-on-year increase in tourism orders during the Spring Festival, with Shantou receiving 6.328 million visitors, a 24.77% increase, and generating tourism revenue of 6.265 billion yuan, up 43.47% [1] - Chongqing's Rongchang District, leveraging "Rongchang Lu Goose," welcomed 2.345 million visitors during the May Day holiday, marking a significant 168.2% increase compared to the previous year [1] Group 2: Consumer Engagement - "Intangible cultural heritage + tourism" effectively merges cultural, experiential, and emotional values, enhancing consumer engagement and preventing product homogenization by offering unique regional cultural elements [2][3] - The immersive experiences provided by "intangible cultural heritage + tourism" allow tourists to actively participate in traditional crafts, significantly increasing their willingness to spend [2] Group 3: Strategic Development - To further enhance the vitality of the cultural tourism market, strategies include promoting cross-industry integration and extending the value chain of "intangible cultural heritage + tourism," creating a comprehensive industry ecosystem [3] - Emphasizing technological empowerment can transform the consumer experience from a flat, single-sensory approach to a multi-sensory, interactive model [3] - Integrating intangible cultural heritage into everyday life through unique accommodations and public spaces can meet consumer demands and enhance overall consumption quality [3][4]

夜幕降临，朝阳市利州古城文化旅游风情街一天当中最热闹时候便开启了。漫步1600米长的"利州 河生态景观带"，不少身着汉服的游客提灯而过，欢声笑语不时从烟火市集中传来。 近日，作为省级夜间文化和旅游消费集聚区、省级夜经济示范街区以及省级示范步行街，利州古城 文化旅游风情街被省文化和旅游厅命名为省级旅游休闲街区，同一批还有4家，分别为沈阳市东中街大 悦城旅游休闲街区、大连市旅顺太阳沟历史文化街区、大连市东关街历史文化街区及阜新市红玛瑙旅游 休闲街区。这些街区都具有鲜明的文化主题和地域特色，具备旅游休闲、文化体验和公共服务等功能， 融合了观光、餐饮、娱乐、购物、住宿、休闲等业态。 随着旅游方式日益多元化，兼具游玩、文化和商业等元素在内的旅游休闲街区，成为一个独具特色 的休闲游目的地。近年来，我省大力推进文化、体育和旅游深度融合发展，紧扣高品质要求，积极培育 具有地域文化特色、规模效应良好的旅游休闲街区品牌项目，通过不断加强文旅品牌建设，进一步激发 文旅行业创新创造活力和市场消费动力。 为加大品牌创建力度，我省出台扶持政策，拿出真金白银鼓励和引导各地传统商业街区或新街区在 发展建设中融入更多旅游、休闲和文化等元素，以 ...

Core Viewpoint - The integration of culture, tourism, and commerce is emerging as a key development model in the context of the accelerating recovery of cultural and tourism consumption, driven by diverse consumer demands and supported by various policies from central to local governments [1][4]. Group 1: Driving Factors - Consumption upgrade and policy support are driving the development of cultural and tourism integration, with domestic tourism consumption rebounding and becoming more diversified [2][3]. - In 2024, domestic travel is expected to reach 5.62 billion trips, a year-on-year increase of 14.8%, with total spending reaching 15.75 trillion yuan, marking a historical high and a 17.1% increase [3]. - The shift in consumer preferences towards experiential and immersive consumption is pushing the transformation of physical retail towards cultural and tourism integration [3]. Group 2: Policy Support - Central and local governments have issued multiple policies to promote the integration of culture and tourism, focusing on innovative tourism consumption scenarios and revitalizing cultural heritage [4][8]. - Local initiatives include the construction of new consumption landmarks and the renovation of old commercial facilities to support the integration of commerce and cultural tourism [8]. Group 3: Value Realization - The integration of cultural IP, tourism resources, and commercial spaces creates a synergistic effect that enhances the economic value of cultural tourism projects [9][10]. - Cultural IP serves as the core element, providing cultural value and content support for consumer products, while tourism resources act as a traffic entry point [9]. Group 4: Project Models - Various project models such as tourism leisure districts, cultural landmark updates, commercial upgrades around scenic areas, and large-scale cultural tourism complexes are forming a complementary landscape [11][19]. - Tourism leisure districts are designed to meet diverse needs through open layouts that integrate local culture and provide a comfortable experience for visitors [11]. Group 5: Future Trends - The future of cultural tourism projects is leaning towards smart and scenario-based development, driven by consumption upgrades and technological advancements [26][27]. - The integration of digital technologies such as VR, AR, and AI is enhancing the consumer experience and operational efficiency in cultural tourism projects [27][28].

数据显示，大城市群周边旅游度假区、休闲街区人气高涨、丁财两旺。浙江省东钱湖旅游度假区假期首 日接待游客超14万人次，实现旅游总收入1.11亿元，同比分别增长15.07%、15.84%。度假区内10家主要 酒店客房出租率达94.56%。上海市佘山度假区五一小长假前两日接待量达25.4万人次，度假区内知名酒 店的入住率接近100%。假期前三日，重庆市南岸区弹子石老街累计接待游客近19万人次，同比增长 57.66%；龙门浩老街累计接待游客15万余人次，同比增长54.82%。 假期过半，多地晒出旅游"成绩单"，旅游景区度假区、休闲街区、乡村旅游、红色旅游等各类产品广受 欢迎。截至5月3日14时，浙江省累计接待全域游客2374.8万人次，同比增长12.9%。"五一"假期前三 天，黑龙江省共接待游客921.5万人次，同比增长13.8%。湖北省A级旅游景区共接待游客1217.03万人 次，同比增长24.15%。江苏省纳入监测的195个省级以上乡村旅游重点村共接待游客337.01万人次，游 客消费总额达10.42亿元，同比分别增长4.15%和2.97%。甘肃省乡村旅游接待游客334.6万人次、游客花 费11.54亿元，同比分 ...