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惟改革者进 惟创新者强——主流媒体系统性变革观察
Xin Hua She· 2025-05-27 16:42
Core Viewpoint - The article discusses the systematic transformation of mainstream media as a significant reform task outlined in the 20th Central Committee's third plenary session, emphasizing the need for innovation and adaptation in the face of digital and market challenges [2][7]. Group 1: Systematic Transformation - The transformation of mainstream media is not merely about updating equipment but involves a fundamental awakening of thought and strategic confidence [4]. - Various mainstream media organizations are adopting new technologies to drive digital transformation, such as establishing technology companies and developing AI platforms [3][5]. - The Shenzhen media groups have proposed seven major reforms to enhance content production, media dissemination, and evaluation mechanisms, aiming to align with the city's mission and modernize their media operations [5][6]. Group 2: New Media Dynamics - The emergence of new media formats, such as drone technology, is creating new business models that integrate quality content, advanced technology, and emerging industries [3]. - The concept of "everyone is a media" reflects a shift towards respecting facts and truth in content creation, moving beyond mere entertainment to engage with serious topics [4]. - A new evaluation system focusing on high quality, positive energy, and large audience engagement is being developed to support media transformation [6]. Group 3: Cultural and Strategic Implications - The Deputy Minister of the Publicity Department emphasized the importance of implementing Xi Jinping's cultural thoughts and the need for media to act as reform practitioners and innovators [7]. - The commitment to systematic transformation is seen as essential for mainstream media to play a significant role in building a culturally strong nation [7].