羊城晚报全媒体记者 罗仕 广东推进主流媒体系统性变革再出实招。近日，广东主流媒体系统性变革观察站项目在广州正式启动。 在广东省委宣传部指导下，复旦大学新闻学院在南方报业传媒集团、羊城晚报报业集团、广东广播电视 台、南方财经全媒体集团、广州日报报业集团、广州市广播电视台、深圳报业集团、深圳广电集团等省 市8家主流媒体设立观察站，为广东主流媒体系统性变革"把脉开方"，提供智力支撑。 打通学界业界 实现跨领域深度合作 广东作为改革开放的先行地、媒体变革的试验田，聚集了一批具有全国影响力的主流媒体，自去年正式 启动系统性变革以来，各媒体在实践中积累了一些宝贵经验，但也面临着变革攻坚的共性难题和个性痛 点，需要进一步加强探索。 广东媒体取得阶段性成效 启动系统性变革以来，广东媒体向改革要动力、向创新要活力、向市场要潜力，取得阶段性成效。 主流媒体系统性变革，是一场需要耐心与定力的"长跑"，也需要多方力量共同参与和支撑。复旦大学新 闻学院与广东媒体牵手，打通学界与业界，实现跨领域深度合作，共同回答主流媒体系统性变革这一时 代命题，是我国一流新闻院校和一流媒体产学研长效合作的一次创新探索，体现了广东主流媒体推进改 革的开放 ...

Core Viewpoint - Guangdong is advancing a systematic reform of mainstream media, with the establishment of observation stations to provide intellectual support for this transformation [1][2][3] Group 1: Systematic Reform Initiatives - The observation station project, guided by the Guangdong Provincial Publicity Department and in collaboration with Fudan University, aims to analyze and support the systematic reform of mainstream media in Guangdong [1][2] - The project will involve in-depth research and evaluation of the media's organizational structure, management mechanisms, and assessment methods to identify pain points and successful experiences [2][3] Group 2: South China Morning Post's Innovations - South China Morning Post (Nanfang Dushi Bao) is actively pursuing systematic reform by integrating its news and video platforms into a new client called "Nanfang N Video," which aims to become a leading urban media platform [4] - The new client focuses on video products, in-depth reporting, and opinion commentary, achieving over 50 million downloads and ranking among the top news apps in the province [4] Group 3: Deep Reporting and Audience Engagement - The "Nandu Instant" IP, operated by the deep investigation department, has produced a variety of multimedia products, achieving over 14.7 billion total distribution traffic and winning multiple journalism awards [5] - The investigative report "Human Meat Box" led to significant media follow-up and legal actions against criminal groups, showcasing the media's role in constructive public opinion supervision [5] Group 4: Social Media Influence - As of December 2025, the South China Morning Post's Weibo account surpassed 20.05 million followers, with numerous topics trending on social media platforms [6] - The media's WeChat video account achieved over 2 billion views, and its WeChat and Weibo accounts ranked among the top in terms of original influence [6] Group 5: Fact-Checking and Public Engagement - The "True and False Instant Check" column has produced over 300 reports to counter online rumors, contributing to a clearer online environment and receiving recognition from various media outlets [6] - The column's efforts have been integrated into Guangdong's public opinion guidance initiatives, enhancing the media's role in legal education and public awareness [6] Group 6: Technological Empowerment - The AIGC studio is focusing on AI content creation and production process optimization, aiming to innovate and commercialize media operations [7] - The self-developed N+ Smart Drawing platform has been recognized as an innovative case in media technology application [7]

2016年2月19日，习近平总书记主持召开党的新闻舆论工作座谈会并发表重要讲话，为新闻战线举旗定 向、鼓劲聚力。 《人民日报》（2026年02月20日01版） 责编：秦雅楠、张霓 此刻，从城市街巷到田间地头，再到边防哨卡，广大新闻工作者践行"四力"，新春走基层，推出多元多 态新闻佳品，勾勒活力中国万千气象。 当下，媒体格局、传播环境变化更为深刻。从"推进主流媒体系统性变革"到"深化主流媒体系统性变 革"，党中央对主流媒体发展作出重大战略部署。以改文风为抓手，着力推进思想革新、思维求新、技 术创新、队伍焕新，打造新型主流媒体形态，在定调、塑造、引领舆论上有更多作为，才能让党的声音 传得更开、更广、更深入。 围绕中心，服务大局，挺立时代潮头，发出舆论先声，新闻媒体继续因应挑战、深化变革，必能赓续荣 光。（李飞哲） 这10年，主流媒体守正创新，拥抱变革，化挑战为机遇，重塑影响力版图，让正能量拥有更强传播力， 让主旋律收获更大感染力。 ...

Core Viewpoint - The Beijing Daily has launched a series of original short videos showcasing Beijing's culture and development, displayed in seven major train stations during the peak travel season, enhancing the city's positive image and cultural narrative [1] Group 1: Content Production and Innovation - The Beijing Daily has established over 20 multimedia studios, such as "Beijing in the Hutongs" and "Exploring Beijing by Subway," focusing on producing high-quality, engaging video content [1] - The short videos highlight various themes, including local stories, historical narratives, and the collaborative development of the Beijing-Tianjin-Hebei region, reflecting the essence of Beijing's culture [1] Group 2: Distribution and Impact - The video broadcasts are available in seven train stations, including Beijing Station and Beijing West Station, with a total daily playback frequency exceeding 200 times [1] - This initiative aims to spread positive messages about the capital and create a vibrant atmosphere in public spaces, reinforcing the city's image as a leader in cultural and social development [1] Group 3: Future Plans - The Beijing Daily plans to continue introducing more positive content in train stations, providing travelers with new and engaging experiences each time they travel [1]

来源：全中看传媒 奋力谱写首都新型主流媒体建设新篇章 张劲林 文化是一个国家、一个民族的灵魂。党的二十届四中全会通过的《中共中央关于制定国民经济和社会发 展第十五个五年规划的建议》（以下简称《建议》），提出"激发全民族文化创新创造活力，繁荣发展 社会主义文化"战略任务，明确了推进社会主义文化强国建设的重大举措、工作重点，为深化主流媒体 系统性变革、提高主流舆论引导能力指明了前进方向。北京广播电视台（以下简称北京台）坚持以习近 平新时代中国特色社会主义思想为指导，全面贯彻习近平文化思想，立足首都"四个中心"功能定位，坚 持首都站位、首善标准，大力实施"新闻立台、内容强台、融合兴台"发展战略，积极弘扬主旋律、讴歌 伟大时代、讲好北京故事，推动新闻宣传、精品创制、媒体融合、经营创新、国际传播等工作迈上新台 阶、取得新成效，奋力探索出一条符合首善标准、切合自身实际、具备发展潜力的广电媒体系统性变革 之路。 举旗铸魂，锻造理论宣传精品 《建议》指出，要"深化党的创新理论学习和宣传教育，坚持不懈用习近平新时代中国特色社会主义思 想凝心聚魂"。学习宣传贯彻习近平新时代中国特色社会主义思想，是宣传思想文化工作的首要政治任 务 ...

Core Insights - The article discusses the transformation of mainstream media in the context of a restructured digital media ecosystem, emphasizing the need for cultural interface construction to regain visibility and power against dominant internet platforms [1][3][10]. Group 1: Digital Media Ecosystem Changes - The last two decades have seen a dramatic shift in information dissemination due to the rise of mobile internet, new media platforms, and AI technologies, fundamentally altering the communication landscape and public discourse [2][3]. - Digital media has become a new infrastructure for daily life and societal operations, leading to a decentralized cultural order where traditional media's central role in visibility production has been undermined by algorithm-driven platforms [2][4]. Group 2: Visibility Crisis of Mainstream Media - Mainstream media faces a visibility crisis as it competes with powerful internet platforms that dominate attention organization and visibility production through sophisticated algorithms [5][6]. - The visibility of mainstream media is being systematically compressed due to the concentrated power of internet interfaces, which dictate the flow of information and user engagement [8][9]. Group 3: Interface Power and Cultural Competition - The article highlights the concept of "interface power," where a few organizations control the algorithms and data that shape public attention, leading to a crisis of visibility for mainstream media [5][6][10]. - The emergence of AI agents and social media platforms has created a new form of "digital colonialism," where the control of information and cultural narratives is increasingly centralized [8][9]. Group 4: Strategies for Regaining Cultural Interface Power - Mainstream media must develop new cultural interfaces that emphasize emotional resonance, curation, and public value to reclaim visibility and influence [10][11][12]. - The concept of "singularity" suggests that mainstream media can differentiate itself by producing unique cultural experiences that resonate emotionally with the audience, thus enhancing its visibility [11][14]. Group 5: Evaluation of Systemic Transformation - The effectiveness of mainstream media's transformation can be evaluated through two key dimensions: robustness and connectivity, which reflect its ability to create a stable cultural interface and connect across various platforms [18][22]. - Robustness involves the internalization of cultural interfaces into a sustainable system, while connectivity emphasizes the ability to weave meaningful narratives across diverse platforms and contexts [22][26].

Core Insights - The article focuses on the strategic transition of mainstream media from media convergence to systemic transformation, emphasizing the need for a deep restructuring based on intelligent backgrounds [1][2] - It outlines the "leading momentum" strategy for deepening transformation, which includes establishing proactive leadership thinking, building a modern governance system, creating a new mainstream discourse, promoting intelligent governance evolution, and exploring diversified revenue models [1][2] Group 1: Transformation Practices - Mainstream media has moved beyond simple integration to deep systemic transformation, breaking traditional operational constraints and constructing a modernized communication landscape [3] - The transformation involves cognitive reconstruction in ideology, organizational synergy, content value narrative upgrades, technological intelligent driving, and ecological platform symbiosis [3][4] Group 2: Ideological Innovation - The shift from media convergence to systemic reconstruction is characterized by placing media development within the broader context of national governance modernization [4] - The People's Daily upgraded its "Central Kitchen" to a "Smart Hub" in 2023, integrating content creation, distribution, user feedback, and data management into a unified operation [4][5] Group 3: Organizational Optimization - Traditional hierarchical structures are being reformed into collaborative frameworks to enhance content innovation and dissemination effectiveness [6][7] - The establishment of collaborative committees and agile teams, as exemplified by the Wenzhou Media Center, demonstrates the shift towards a more integrated operational model [7][8] Group 4: Content Evolution - Mainstream media is transitioning from mere information reporting to meaningful value narratives, emphasizing emotional resonance and cross-cultural empathy [9][10] - AI technologies are increasingly integrated into content production, enhancing creativity and efficiency, as seen in various innovative projects [9][10] Group 5: Technological Advancement - Technology has evolved from a supportive role to a core driver of transformation, with AI and advanced algorithms reshaping the entire media production and distribution process [11][12] - The integration of AI with virtual reality is revolutionizing content production, enabling seamless blending of virtual and real elements [11][12] Group 6: Ecological Co-creation - Mainstream media is moving towards a platform symbiosis model, integrating with government, culture, and commerce to enhance its role in social governance [13][14] - Collaborative projects, such as the "My Changsha" app, illustrate how media can provide public services while enhancing governance efficiency [13][14] Group 7: Strategies for Deepening Transformation - The "Fifteen Five" plan emphasizes a comprehensive upgrade in ideology, mechanisms, content, technology, and operations to support the development of a full media communication system [15][16] - The establishment of a modern governance system is crucial for ensuring effective organizational support for transformation [18][19] Group 8: Content and Discourse Development - The creation of a new mainstream discourse system is essential for adapting to the evolving social landscape and enhancing the media's role in guiding public opinion [21][22] - Emotional connection and practical application of the discourse system are vital for fostering public engagement and trust [22][23] Group 9: Sustainable Business Models - Mainstream media is exploring diversified revenue models to address structural challenges, moving beyond reliance on subsidies and advertising [26][27] - The integration of media with technology and data services is seen as a pathway to enhance operational sustainability and value creation [26][27] Group 10: Overall Outlook - The systemic transformation of mainstream media is not merely an extension of previous efforts but a comprehensive shift towards a sustainable and proactive media ecosystem [28]

Core Insights - The 2025 Media Integration Development Ordos Annual Conference focuses on the systemic transformation of mainstream media in the digital age, emphasizing the need for innovative thinking, technological empowerment, and institutional reform to enhance media influence and communication capabilities [1][2]. Group 1: Systemic Transformation of Mainstream Media - The conference highlights the necessity for mainstream media to break away from traditional thinking and develop an open, collaborative media ecosystem to adapt to the digital communication landscape [3]. - Experts emphasize the importance of shifting from a "transmitter-centered" mindset to a "dialogue-centered" approach, enhancing interaction between media and users [4]. - The integration of AI and digital technologies is seen as a crucial driver for the transformation of media production and dissemination processes, enhancing efficiency and content quality [6][7]. Group 2: Content Production and User Engagement - The focus on content production is critical, with experts advocating for the use of internet thinking and emerging technologies to create content that resonates with users [8]. - A unified technology platform is recommended to streamline the content production process, ensuring that user needs are met through data-driven insights [10]. - The establishment of a dynamic talent ecosystem is essential for adapting to the evolving media landscape, with an emphasis on training and integrating new skills [11][12]. Group 3: Institutional and Structural Reforms - The need for a modernized institutional framework that supports comprehensive media integration across various dimensions, including content, technology, and talent, is highlighted [9]. - Successful case studies from various media centers demonstrate the effectiveness of resource reallocation and structural optimization in enhancing media productivity [10][12]. - The development of multi-layered, interactive communication systems is proposed to amplify the influence of mainstream narratives and improve engagement across different audience segments [13].

Core Insights - The event "Three Lives, All Things: AI Surges" marks the third anniversary of the Tide News and Communication Brain, highlighting the achievements and future plans of the Zhejiang Daily Group in media transformation [1] Group 1: Organizational Changes - Zhejiang Daily Group has utilized challenges as motivation and innovation as a key to reform, achieving significant transformations through the "Seven New Array" strategy [3] - The group has introduced the "Ten Major Plans" to address the challenges faced by mainstream media during the 14th Five-Year Plan period [3] Group 2: Platform Transformation - The "Aggregation Plan" and "Autumn Harvest Plan" aim to enhance Tide News's capabilities in aggregating content, users, and resources, exploring sustainable development through "traffic + influence" [3] Group 3: Content Transformation - The "Seedling Plan" and "Tide Review Plan" focus on engaging with youth and leveraging commentary and opinion to guide public discourse [3] Group 4: Technological Transformation - The "Web Connection Plan" and "Intelligent Control Plan" are designed to maximize the data, communication, and commercial value of the network, enhancing news production and dissemination capabilities through a "communication big model" [4] Group 5: Industrial Transformation - The "Wall Breaking Plan" and "Strong Chain Plan" aim to create chain master businesses with revenue capabilities in the tens of millions, reshaping the value creation system of the group [5] Group 6: Organizational Development - The "Starlight Plan" and "Elite Plan" focus on developing influential personal brands for journalists and editors, cultivating a new type of party newspaper team that adapts to industry innovations [5]

Core Viewpoint - The article emphasizes the need for a systematic transformation of mainstream media in China, focusing on enhancing its communication capabilities, guiding power, influence, and credibility to support the modernization of China [1] Group 1: Transformation of Communication Thinking - The shift from "supply-oriented" to "effect-oriented" communication thinking is essential for mainstream media to meet growing user demands and effectively implement the recommendations from the 20th Central Committee [2] - Utilizing big data to analyze user profiles will help in content production, allowing for precise planning and targeted dissemination to improve content-user matching [2] - A new evaluation system is necessary for the all-media era, focusing on the effectiveness of communication rather than traditional metrics like publication volume and viewership [2] Group 2: Shift in Communication Platforms - The transition from "traditional main stage" to "internet main battlefield" requires mainstream media to adapt resources and focus towards the internet, especially mobile platforms [3] - An integrated production and communication mechanism must be established to align with internet communication characteristics, addressing the mismatch of traditional processes [3] - Mainstream media should develop independent new media platforms to gain control over user data and reduce reliance on commercial platforms, thereby enhancing their influence [3] Group 3: Expansion of Communication Functions - Mainstream media should evolve from being a mere information provider to a comprehensive service platform that connects the government and the public [4] - Strengthening local news service capabilities is crucial, as many mainstream media outlets currently focus on trending topics at the expense of local news [4] - The construction of comprehensive service platforms should include not only news but also embedded services related to people's livelihoods, government affairs, and smart city operations [4]