Core Viewpoint - The meeting held on September 23, 2023, in Haikou aims to accelerate the integration of media development in Hainan Province, aligning with central government directives for systemic reform in mainstream media [2][3]. Group 1: Media Integration Development - The meeting emphasizes the necessity of systemic reform in mainstream media as a requirement for the construction of Hainan Free Trade Port [3]. - The focus is on advancing the "six integrations" of provincial media and enhancing the media integration development at the municipal and county levels [2][3]. - The goal is to establish a comprehensive media communication system for Hainan Free Trade Port [2]. Group 2: Strategic Objectives and Tasks - The meeting outlines six key areas for reform: content supply, platform optimization, mechanism renewal, technology empowerment, industry breakthroughs, and talent strengthening [3]. - It aims to position provincial media as the main engine and communication channel for the comprehensive media system, while municipal media centers are to serve as authoritative information hubs and service platforms for local communities [3]. - The meeting also highlights the importance of proactive planning and organization for key tasks and nodes, enhancing external and social publicity [3]. Group 3: Progress and Reporting - The meeting reviewed the progress of media integration across the province and addressed feedback from the disciplinary inspection team [3]. - Reports on the comprehensive communication capabilities of municipal media from January to June of this year were presented, along with updates on the provincial integration technology platform "Nanhai Cloud" [3]. - Representatives from Haikou, Sanya, Sansha, and Danzhou shared their experiences during the meeting [3].

对于主流媒体来说，正能量是前提，决定方向与立场；大流量是抓手，体现传播力与影响力；高质量是 根本，关乎生命力与竞争力。三者是共存关系，融通于系统性变革之中。 实现正能量、高质量与大流量相统一，讲政治、讲导向是硬杠杠。主流媒体，代表着主流渠道、价值和 地位。我们不能像自媒体那般放飞自我，要始终考虑导向和影响。 《 人民日报 》（ 2025年09月18日 05 版） 融合转型必须更加彻底。技术革新快速演进、舆论斗争更为激烈，要求我们精准找到评论发力点，既用 好第三方平台，同时加强自身平台建设。 (责编：牛镛、袁勃) 今后推进主流媒体系统性变革，需要继续优化评价体系，激发考核活力，让省级媒体既高水平服务中心 工作，又敢于创新，实现大流量作品不断；重视技术的引领作用，以技术革新为支撑，调整组织架构、 人才需求、生产流程和创作场景。 回归新闻价值，突出在地化。把握时代变化，满足不同地区受众对新闻的独特需求，省级主流媒体更应 该沉下去，努力做好在地化评论。 ...

9月1日，广东省中山市召开市属媒体系统性变革动员大会，发布《打造高质量发展新型主流媒体平台构 建多场景运营和新圈层媒体生态——中山市属媒体系统性变革总体方案》(以下简称《中山方案》)，宣 布在前期成立中山文旅集团等改革举措的基础上，继续深入推进主流媒体系统性变革，明确提出在移动 互联网端再造新的媒体生产传播运营生态，奋力打造具有强大区域引领力、传播力、影响力的高质量发 展新型主流媒体平台。 《中山方案》提出，中山市属媒体系统性变革的长期目标，是构建适应以"移动优先"为核心的全媒体生 产传播运营六大体系，包括"移动优先"的媒体产品体系，全媒体、多矩阵、多圈层的传播体系，"内容 为王"的创新体系，"传媒+"全链运营服务体系等 为开创中山市属媒体系统性变革的新局面，《中山方案》提出，聚焦平台升级、队伍建设、产业拓展等 关键领域，迅速推进"中山+"焕新升级城市全场景综合服务平台等"十项行动"和27项具体改革举措。中 山市委宣传部常务副部长朱江表示，市属媒体全体从业人员必须增强紧迫感和使命感，以更大的决心和 勇气，将这场变革引向深入，发挥聚合效应持续放大传播效能，不断提升新型主流媒体的核心竞争力， 为中山实现高质量发展 ...

Core Viewpoint - The Southern Media Group is initiating a systematic reform to enhance its capabilities and position as a leading mainstream media group in China, focusing on innovation, integration, and talent development [1][2][4]. Group 1: Systematic Reform Initiatives - The Southern Media Group has launched 20 reform plans and 56 specific measures aimed at invigorating innovation and enhancing its media influence [2][8]. - The establishment of the Southern Smart Media Development Community aims to promote collaborative content creation and resource sharing among various media outlets [9][11]. - The South client has been upgraded to enhance international communication capabilities, creating a new ecosystem for global engagement [6][8]. Group 2: Strategic Goals and Vision - The strategic goal is to build a "double first-class" high-level new mainstream media group, focusing on content production and dissemination [1][4]. - The reform will emphasize a comprehensive integration mechanism across content production, operational management, technical support, and business coordination [2][5]. - The Southern Media Group aims to strengthen its influence in the Guangdong region while expanding its reach nationally and globally [2][8]. Group 3: Talent Development and Collaboration - The "All-Media Talent Strengthening Plan" will establish cross-media brand studios to cultivate top-tier media talent and innovative content [15][18]. - The initiative includes the launch of 15 media brand studios and 20 new media IPs to enhance content quality and engagement [12][15]. - The involvement of academic and industry experts as advisors and commentators will foster a collaborative environment for content creation [17][18].

Core Viewpoint - The mainstream media is undergoing systematic transformation, focusing on sustainable development and exploring new operational models and marketing strategies to address profitability challenges [2][4]. Group 1: Industry Trends - The conference highlighted the importance of integrating traditional and new media, emphasizing the need for deep media fusion to tackle financial challenges faced by many media outlets [4]. - Media organizations are exploring innovative marketing strategies, including integrated marketing and overseas communication, to enhance value-added services for clients [6]. Group 2: Operational Strategies - Tide News is focusing on three key areas: integrated marketing, identifying core advantages, and enhancing overseas communication capabilities, leveraging its content strengths and social resource integration [6]. - The company is also implementing a talent optimization plan to empower young leaders, fostering innovation and responsibility within its teams [6]. Group 3: Technological Integration - The rise of AI and technological advancements is reshaping media operations, allowing for diversified business models and new application scenarios [9][11]. - Media organizations are transitioning from content monetization to information services, utilizing their content and platform advantages to meet the growing demand for information technology solutions [11]. Group 4: User-Centric Approach - The focus on user-centric strategies is crucial for media operations, with an emphasis on combining content creation with effective business practices [13]. - The integration of AI in content production and user profiling is being explored to enhance personalized services and unlock the value of data assets [13].

Core Viewpoint - The forum on "Systemic Reform of Mainstream Media" emphasizes the need for deep integration and transformation in response to the evolving media landscape and communication methods [1][2][3] Group 1: Systemic Reform Initiatives - The Central Radio and Television General Station is committed to a comprehensive transformation, focusing on supply-side structural reforms and enhancing the quality of content and audience engagement [1] - Shanghai Newspaper Group is implementing a top-level design approach, closing five apps and transforming two newspaper publishing methods to build a "3+3+N" all-media cluster [2] - The Salt Lake Dazhong Newspaper Group emphasizes the urgency of systemic reform, advocating for collaborative efforts across all levels to enhance grassroots media effectiveness [2] Group 2: Media Transformation Strategies - The transformation of mainstream media is viewed as an essential path for development, with a focus on nurturing talent and innovative hosting initiatives [3] - Journalists are seen as key participants in the reform process, with a shift from traditional metrics like circulation to engagement metrics such as likes and completion rates [2] - The narrative approach is evolving from grand narratives to emotional resonance, reflecting a shift in how stories are told and received [2]

Core Viewpoint - The article discusses the systematic transformation of mainstream media as a significant reform task outlined in the 20th Central Committee's third plenary session, emphasizing the need for innovation and adaptation in the face of digital and market challenges [2][7]. Group 1: Systematic Transformation - The transformation of mainstream media is not merely about updating equipment but involves a fundamental awakening of thought and strategic confidence [4]. - Various mainstream media organizations are adopting new technologies to drive digital transformation, such as establishing technology companies and developing AI platforms [3][5]. - The Shenzhen media groups have proposed seven major reforms to enhance content production, media dissemination, and evaluation mechanisms, aiming to align with the city's mission and modernize their media operations [5][6]. Group 2: New Media Dynamics - The emergence of new media formats, such as drone technology, is creating new business models that integrate quality content, advanced technology, and emerging industries [3]. - The concept of "everyone is a media" reflects a shift towards respecting facts and truth in content creation, moving beyond mere entertainment to engage with serious topics [4]. - A new evaluation system focusing on high quality, positive energy, and large audience engagement is being developed to support media transformation [6]. Group 3: Cultural and Strategic Implications - The Deputy Minister of the Publicity Department emphasized the importance of implementing Xi Jinping's cultural thoughts and the need for media to act as reform practitioners and innovators [7]. - The commitment to systematic transformation is seen as essential for mainstream media to play a significant role in building a culturally strong nation [7].

Core Insights - The forum focused on the transformative trends in media, emphasizing the need for adaptation in narrative, channels, and technology [1] Group 1: Narrative Transformation - The first transformation discussed is the shift from "grand narratives" to "emotional resonance," exemplified by a report titled "I Cried in the Great Hall of the People," which tells a relatable story of a representative dedicated to elderly care for 16 years, reflecting the theme of Chinese democracy [1] Group 2: Channel Reconstruction - The second transformation involves the reconstruction of communication channels, where traditional metrics like circulation and channel coverage are replaced by engagement metrics such as likes, completion rates, and algorithm recommendations. The rise of social media and short videos has created new opportunities for international communication, breaking language barriers [1][2] Group 3: Technological Disruption - The third transformation is the disruptive impact of technology, with the introduction of AI anchors in 2023 significantly enhancing the efficiency of multilingual news production. Large language models like DeepSeek have become standard tools in daily operations, and a media big data platform has been established to provide precise content recommendations and risk alerts [2] Group 4: Challenges and Vigilance - Despite the opportunities presented by social media, challenges such as algorithm suppression and threats to personal safety have been encountered. The company remains vigilant about the risks associated with AI technology while emphasizing the importance of truth, professionalism, and mission [2][3]

Core Viewpoint - The speech by Gong Zhengwen emphasizes the necessity for mainstream media to undergo systematic transformation to adapt to the challenges posed by digitalization and market changes, aligning with the expectations of the central government and the media's own survival needs [1] Group 1: Systematic Transformation Pathways - **Conceptual Change**: Mainstream media's status should be supported by tangible dissemination power, guiding influence, impact, and credibility, rather than just traffic and results [2] - **Motivational Change**: Strong internal motivation is essential for mainstream media, driven by a sense of duty, social benefits, and economic support, alongside systematic backing from regulatory bodies [2] - **Structural Change**: Exploration of a media + platform model is crucial, prioritizing the creation of controllable platforms while avoiding self-isolation and over-expansion [2] Group 2: Content and Technological Innovations - **Content Change**: High-quality content remains the core competitive advantage, with a focus on integrating PGC, UGC, and AIGC to leverage institutional media expertise and crowd-sourced quality content [2] - **Technological Change**: A dual focus on "culture + technology" is necessary to reshape development genes, emphasizing the recruitment and training of new tech talents like algorithm engineers [2] Group 3: Communication and Management Strategies - **Communication Change**: Development of comprehensive policies to support cultural exports, creating a state-owned cultural export fleet with national mission and international competitiveness [3] - **Management Change**: Encouragement for mainstream media to explore new growth paths in the cultural industry, establishing a new evaluation system that balances quality, positive energy, and high traffic [3]

党的二十届三中全会指出，"构建适应全媒体生产传播工作机制和评价体系，推进主流媒体系统性变 革"。记者了解到，近年来，四川在全国率先探索省市县三级媒体融合贯通的发展模式等。通过跨界融 合、技术赋能、抱团发展等举措，打出体制机制创新"组合拳"，推进主流媒体系统性变革走在了时代前 列。 中国发展网讯 何子蕊 记者王进 4月22日，由中共四川省委宣传部指导，四川广播电视台、四川日报报 业集团、四川新传媒集团、中国广电四川公司主办，天府融媒（四川）科技有限公司、《新闻界》联合 承办的"2025天府融媒大讲堂"在成都举行。 本次活动以"主流媒体系统性变革之技术赋能"为主题，多位行业顶尖专家与来自全省市级党委宣传部负 责同志、各市州媒体代表等300多名嘉宾齐聚一堂，通过主旨演讲、专家授课、课题发布等深入探讨主 流媒体在数字化转型、智能化变革等方面如何通过创新性的融合策略和实践经验，推动天府融媒联合体 持续发展，深化主流媒体系统性变革的创新路径。 共话前沿理论与实践 活动现场，行业专家、媒体代表等紧紧围绕数智时代背景下技术应如何赋能推进主流媒体系统性变革进 行深度探讨，贡献四川视角、四川思考和四川智慧。 四川广播电视台党委书 ...