Core Insights - Nearly 100 cinemas in Beijing will extend their operating hours on New Year's Eve, offering various activities and discounts to celebrate the New Year [1] - The event "Light and Shadow Renewed: Opening the Future" was held to introduce the 2026 Beijing Film New Year series activities [1] Group 1: New Year's Eve Activities - Cinemas such as Yao Lai Cheng Long and Xing Yi will operate overnight, allowing audiences to enjoy continuous movie screenings [1] - Special New Year countdown events will be organized, featuring digital countdowns, light shows, and music interactions to enhance the celebratory atmosphere [1] - Various cinemas will broadcast New Year concerts, music shows, and other performances to attract more visitors [1] Group 2: Ticketing and Discounts - Multiple cinemas are offering "New Year continuous screening tickets" for seamless viewing experiences from the old year to the new [1] - Discounts and special offers, including couple viewing packages and member recharge gifts, will be available on New Year's Eve [1] - Platforms like Maoyan and Taopiaotiao will provide viewing subsidies, and audiences can access exclusive discounts at nearby restaurants and retail stores with their movie tickets [1] Group 3: New Film Releases - Several new films will be showcased during the 2026 New Year season, including titles like "Ma Teng, Don't Go" and "The Place of Arms" [1] - A classic New Year film theme exhibition will be held, featuring beloved films from previous years [1] - The China Film Museum will host a public screening event showcasing classic comedies from 1950 to 1999 [1] Group 4: New Cinema Spaces - A list of 12 new cinema spaces in Beijing was announced, featuring innovative concepts such as "movie + dining" experiences and immersive technology [1] - The first virtual reality cinema in China, located in the 798 Art District, will offer a variety of VR films, enhancing audience engagement through interactive experiences [1] - Since its trial operation in May, the VR cinema has attracted nearly 60,000 visitors and achieved over 2.42 billion media exposures [1]