PEGASUS 3 945 t 沈腾 The Compa 大年初一 影院见 瑞登探索品 le T appen 唯在地区了 开年期 es : 10 : r 18000 ra 12 20ZD 春节见 > 有熊》占比更是高达65%以上。而在全国影城票房排名中，有4家四线城市影城跻身前十。 今年春节档购票画像 首次偏向年长男性 数据显示，2023年至2025年春节档女性观众占比都超过60%，今年男性观众占比则出现明显增长。灯塔 专业版数据分析师陈晋表示："这一变化主要得益于《飞驰人生3》《镖人：风起大漠》等影片的热映， 有效拉动了男性观众的观影热情，使得今年春节档电影市场的男女比例更加均衡。" 从单片表现来看，《飞驰人生3》作为IP系列续作，以29亿多元票房的绝对优势，稳居档期票房榜首； 聚焦国安题材影片《惊蛰无声》以8.67亿档期票房成绩位居第二；漫改武侠电影《镖人：风起大漠》与 合家欢动画《熊出没·年年有熊》分别以8.06亿、7.13亿票房成绩位列第三、第四。在《飞驰人生3》和 《镖人：风起大漠》的带动下，今年春节档购票画像也首次更偏向年长男性。 娱 n 扬 鞭 消 返 开 年 大年初一 全国上映 is 55.0 ...

Core Insights - The report from Lighthouse Research Institute under Damai Entertainment highlights the unprecedented "movie+" integrated consumption landscape for the 2026 Spring Festival film market [1] Group 1: AI and Ticketing Innovations - The integration of Qianwen APP with Damai APP has launched an AI-driven ticket purchasing experience, resulting in a 66-fold increase in box office sales from direct orders [3] - Nearly 80% of the ticket orders were concentrated on the films "Fast Life 3" and "Silent Awakening" [3] Group 2: Film and Tourism Synergy - The film "Silent Awakening" was shot in over 90% of its scenes in Shenzhen, turning iconic locations like Futian CBD and Nanshan K11 into popular tourist spots for a "City Walk" experience [3] - The films "Fast Life 3" and "Bounty Hunter: Winds Rise in the Desert" have successfully transformed screen popularity into offline consumer activity through deep cultural tourism integration [3] Group 3: Diverse Consumer Engagement Strategies - Damai APP has launched various "movie+" promotional activities during the Spring Festival, including buy-one-get-one-free offers, family viewing packages, and dual vouchers for lantern festivals and movies [5] - Over 1,200 tourism service projects and more than 100 cultural activities have been launched on the Damai platform, effectively connecting cross-industry consumption [5] - The 2026 Spring Festival further confirms that movies are no longer isolated cultural products but serve as a nexus for emotions, scenes, and the real economy [5]

从地域分布来看，三四线票房占比近53%，下沉趋势进一步加强。其中，《飞驰人生3》《惊蛰无声》《熊出没·年年有熊》《熊猫计划之部落奇遇记》4部 影片在下沉市场票房占比均超五成；《熊出没·年年有熊》下沉表现最为显著。城市票房排行中，上海、北京、广州、成都、深圳位列前五，沈阳、佛山在 城市排名中同比上升幅度最大。 东方网记者熊芳雨2月24日报道：大麦娱乐旗下灯塔研究院今天发布《2026年春节档电影市场洞察报告》。报告显示，2026年春节档总票房达57.52亿，总观 影人次1.20亿，电影《飞驰人生3》《惊蛰无声》《镖人：风起大漠》分列档期票房前三名。 2026年春节档：社交需求稳定，下沉趋势加强，男性用户占比提升 灯塔研究院报告显示，2026年春节档平均票价47.8元，创2021年以来新低，观众观影门槛进一步降低；总场次超435万，创春节档历史新高；双人观影占比 48.5%、多人观影占比22.2%，双人和多人观影合计占比再破70%，社交需求仍是春节档观影的稳定基石。 影片热映的同时，也点燃了线下文旅热潮。大麦娱乐参与出品的电影《惊蛰无声》90%以上场景在深圳取景。影片上映后，福田CBD、南山K11大厦、光明 科学城 ...

从AI一键下单，到跟着电影去取景地打卡，再到一杯免单奶茶的温暖陪伴，2026年春节档正展现出前 所未有的"电影+"融合消费图景。 "跟着电影品美食"的消费新风尚，也在大麦APP与淘宝闪购的联动中全面落地。春节期间，大麦APP和 淘宝闪购在全国19城开启500场《惊蛰无声》包场活动。此外，用户在淘宝闪购免单活动页买电影票即 可解锁奶咖免单特权。 作为连接电影、演唱会、旅游等40多个"现实娱乐"品类的超级入口，大麦APP在春节期间特别推出一系 列"电影+"优惠活动，以会员买一赠一、家庭观影套票、"灯会+电影"双人券包、民俗福利券等多样化权 益助力"跟着电影去旅游"成为新年俗。大麦娱乐数据显示，今年春节，大麦平台上线旅游服务项目超 1200个，灯会庙会、民俗活动逾100场，有效连接跨业态消费。 2026年春节档再次印证，电影早已不是孤立的文化商品，而是串联情绪、场景与实体经济的价值枢纽。 而大麦娱乐凭借其在线下娱乐内容、消费场景、产品平台与生态协同方面的前瞻性布局，正以一个产业 样本的姿态，参与并推动"电影+"价值外溢的探索进程。 来源：北京日报客户端 春节前夕，千问APP正式接入大麦APP，开启AI智能购票新体验 ...

Core Viewpoint - The article discusses the transformation of cinemas in Beijing, highlighting the integration of diverse experiences beyond traditional movie viewing, creating a "movie+" consumption model that enhances cultural engagement and consumer vitality in the city [7]. Group 1: New Cinema Spaces - Twelve cinemas in Beijing have officially launched new spaces that incorporate immersive technology, local cultural exhibitions, and interactive activities, moving beyond the traditional function of just screening films [7]. - The new cinema spaces aim to provide a rich cultural experience, ensuring that there are engaging activities both inside and outside the screening rooms [7]. Group 2: Innovative Offerings - The Capital Cinema in Xidan has introduced live broadcasts of events, such as the Vienna New Year Concert, and popular games, enhancing the audience's experience during the New Year celebrations [8]. - The Mirra Fusion Hall at the Yao Lai Jackie Chan Cinema integrates movies, games, performances, and dining into a single space, utilizing advanced technologies like VR and AI to create an interactive environment [9][10]. Group 3: Market Adaptation - Cinema operators are adapting to changing consumer preferences, particularly among younger audiences who seek interactive and social experiences rather than passive viewing [10]. - The integration of cultural and technological elements is seen as a crucial strategy for cinemas to remain competitive and relevant in the evolving entertainment landscape [10][11]. Group 4: Virtual Reality Innovations - The 798 Super Vision Cinema, located in the 798 Art District, is the first virtual reality cinema in China, offering immersive experiences where viewers can actively participate in the storyline [11]. - The cinema has successfully attracted over 63,000 visitors since its opening, showcasing the growing interest in VR films and the potential for cinemas to diversify their offerings [12].

Core Insights - Nearly 100 cinemas in Beijing will extend their operating hours on New Year's Eve, offering various activities and discounts to celebrate the New Year [1] - The event "Light and Shadow Renewed: Opening the Future" was held to introduce the 2026 Beijing Film New Year series activities [1] Group 1: New Year's Eve Activities - Cinemas such as Yao Lai Cheng Long and Xing Yi will operate overnight, allowing audiences to enjoy continuous movie screenings [1] - Special New Year countdown events will be organized, featuring digital countdowns, light shows, and music interactions to enhance the celebratory atmosphere [1] - Various cinemas will broadcast New Year concerts, music shows, and other performances to attract more visitors [1] Group 2: Ticketing and Discounts - Multiple cinemas are offering "New Year continuous screening tickets" for seamless viewing experiences from the old year to the new [1] - Discounts and special offers, including couple viewing packages and member recharge gifts, will be available on New Year's Eve [1] - Platforms like Maoyan and Taopiaotiao will provide viewing subsidies, and audiences can access exclusive discounts at nearby restaurants and retail stores with their movie tickets [1] Group 3: New Film Releases - Several new films will be showcased during the 2026 New Year season, including titles like "Ma Teng, Don't Go" and "The Place of Arms" [1] - A classic New Year film theme exhibition will be held, featuring beloved films from previous years [1] - The China Film Museum will host a public screening event showcasing classic comedies from 1950 to 1999 [1] Group 4: New Cinema Spaces - A list of 12 new cinema spaces in Beijing was announced, featuring innovative concepts such as "movie + dining" experiences and immersive technology [1] - The first virtual reality cinema in China, located in the 798 Art District, will offer a variety of VR films, enhancing audience engagement through interactive experiences [1] - Since its trial operation in May, the VR cinema has attracted nearly 60,000 visitors and achieved over 2.42 billion media exposures [1]

Core Viewpoint - Beijing's cinemas are extending their operating hours on New Year's Eve, offering various activities and discounts to celebrate the New Year with audiences [1][2]. Group 1: Extended Operating Hours and Activities - Nearly 100 cinemas in Beijing will remain open until dawn on New Year's Eve, featuring continuous movie screenings [2]. - Key cinemas like Yao Lai Jackie Chan Cinema and Xingyi Cinema will host special countdown events, utilizing large screens for digital countdowns, light shows, and music interactions to create a festive atmosphere [2]. - Some cinemas will also broadcast New Year concerts, music talk shows, and live performances to enhance the celebratory experience [2]. Group 2: Special Offers and Discounts - Multiple cinemas are offering exclusive New Year's Eve packages, including couple viewing deals, membership recharge gifts, and lottery prizes [2]. - Platforms like Maoyan and Taopiaotiao will provide viewing subsidies, allowing users to access movie discount coupons through a specific WeChat mini-program on January 1 [2][3]. Group 3: Collaboration with Local Businesses - Several cinemas are partnering with nearby businesses, allowing movie ticket holders to enjoy exclusive discounts or gifts at designated restaurants and retail stores, promoting a "viewing + consumption" synergy [3]. Group 4: New Film Releases and Exclusive Screenings - The 2026 New Year's film lineup includes diverse new releases such as "Mateng, Don't Go," "Hidden Kill," "In the Place of Arms," and "Reunion Order," showcasing various genres and themes [4][5]. - Exclusive screenings of classic New Year films will be held at select cinemas, including a themed film festival featuring popular past titles [5]. Group 5: New Cinema Spaces - The first batch of 12 new cinema spaces in Beijing has been announced, featuring innovative concepts like "movie + dining" experiences and immersive technology [6][7]. - The first virtual reality cinema in China, located in the 798 Art District, has been introduced, offering a unique viewing experience with interactive VR films [7].

Core Viewpoint - The launch of the first virtual reality cinema in China, "798 Super Dimension," marks a significant step in the integration of culture and technology within Beijing's film industry, aiming to enhance the cinema experience and stimulate high-quality development in the sector [2][3]. Group 1: Virtual Reality Cinema - "798 Super Dimension" is located in the core area of the 798 Art District, covering an area of 3,500 square meters and featuring multiple themed screening halls [3]. - The cinema currently screens 13 VR works that encompass diverse content such as traditional culture, natural sciences, and gaming adventures, utilizing advanced VR equipment to allow audience interaction with the film [3]. - Since its trial operation began in May, the cinema has welcomed nearly 60,000 visitors and achieved over 2.42 billion media exposures [3]. Group 2: Industry Trends and Innovations - The integration of virtual reality technology with film is becoming a key trend in the global audiovisual content industry, with VR cinemas serving as critical nodes for connecting cutting-edge content with the market [4]. - These spaces not only provide high-quality content and public education but also facilitate the creation of a closed-loop industry ecosystem encompassing content distribution, ticketing, and derivative operations [4]. Group 3: New Cinema Spaces - The launch event introduced 12 new cinema spaces in Beijing, each showcasing unique innovative features, including the China Film Museum and various themed cinemas [6]. - Notable examples include the "Mirra" immersive party hall at the Yao Lai Jackie Chan Cinema, which offers a multi-purpose space for social gatherings and educational activities [7]. - The "Three K Hot Pot Cinema" combines dining with film viewing, while the "Capital Cinema" in Xidan integrates diverse business models to attract a wider audience [7]. Group 4: Upcoming Events - The 2026 Beijing Film New Year series will feature a variety of activities, including all-night screenings and special events to engage audiences of all ages, aiming to stimulate the "ticket economy" [8]. - The New Film Alliance will host themed screenings of classic films during the New Year celebration, enhancing the overall cinematic experience [8].