Core Insights - Nearly 100 cinemas in Beijing will extend their operating hours on New Year's Eve, offering various activities and discounts to celebrate the New Year [1] - The event "Light and Shadow Renewed: Opening the Future" was held to introduce the 2026 Beijing Film New Year series activities [1] Group 1: New Year's Eve Activities - Cinemas such as Yao Lai Cheng Long and Xing Yi will operate overnight, allowing audiences to enjoy continuous movie screenings [1] - Special New Year countdown events will be organized, featuring digital countdowns, light shows, and music interactions to enhance the celebratory atmosphere [1] - Various cinemas will broadcast New Year concerts, music shows, and other performances to attract more visitors [1] Group 2: Ticketing and Discounts - Multiple cinemas are offering "New Year continuous screening tickets" for seamless viewing experiences from the old year to the new [1] - Discounts and special offers, including couple viewing packages and member recharge gifts, will be available on New Year's Eve [1] - Platforms like Maoyan and Taopiaotiao will provide viewing subsidies, and audiences can access exclusive discounts at nearby restaurants and retail stores with their movie tickets [1] Group 3: New Film Releases - Several new films will be showcased during the 2026 New Year season, including titles like "Ma Teng, Don't Go" and "The Place of Arms" [1] - A classic New Year film theme exhibition will be held, featuring beloved films from previous years [1] - The China Film Museum will host a public screening event showcasing classic comedies from 1950 to 1999 [1] Group 4: New Cinema Spaces - A list of 12 new cinema spaces in Beijing was announced, featuring innovative concepts such as "movie + dining" experiences and immersive technology [1] - The first virtual reality cinema in China, located in the 798 Art District, will offer a variety of VR films, enhancing audience engagement through interactive experiences [1] - Since its trial operation in May, the VR cinema has attracted nearly 60,000 visitors and achieved over 2.42 billion media exposures [1]

转自：北京日报 北京近百家影院将在跨年夜延长营业时间，用丰富多彩的活动和优惠陪伴观众欢庆元旦。昨天，"光影 焕新·启幕未来——北京影院新空间暨电影跨年活动发布会"在798超维视界举行，介绍2026北京电影跨 年系列活动。 跨年夜观影有优惠 院线新片与"独家"放映齐聚 多部题材多样、风格鲜明的新片亮相2026年贺岁档。发布会现场，《马腾你别走》《匿杀》《用武之 地》《团圆令》等贺岁档新片主创登场推介作品。其中，《马腾你别走》聚焦一段善与善碰撞的跨年友 谊，在啼笑皆非中探得向死而生的真谛，为观众输送快乐与暖流。犯罪悬疑片《匿杀》凭借紧凑跌宕的 剧情脉络、逻辑缜密的烧脑设定以及极具代入感的场景呈现，尽显类型片创作实力。《用武之地》取材 自境外幸存人质真实自救经历，全片采用IMAX特制摄影机拍摄，首次在大银幕上系统揭露了境外人质 产业链的恐怖运作内幕，表达对和平生活的珍视与对顽强生命的礼赞。中国首部院线AIGC动画电影 《团圆令》实现了从镜头、段落到成片全部由AI制作，用极具东方美学画面风格与流畅的镜头语言述 说"家"和"团圆"的价值与内涵。 除了这些院线新片，不少影院还为观众献上"独家"放映。新影联院线将推出经典贺 ...

Core Viewpoint - The launch of the first virtual reality cinema in China, "798 Super Dimension," marks a significant step in the integration of culture and technology within Beijing's film industry, aiming to enhance the cinema experience and stimulate high-quality development in the sector [2][3]. Group 1: Virtual Reality Cinema - "798 Super Dimension" is located in the core area of the 798 Art District, covering an area of 3,500 square meters and featuring multiple themed screening halls [3]. - The cinema currently screens 13 VR works that encompass diverse content such as traditional culture, natural sciences, and gaming adventures, utilizing advanced VR equipment to allow audience interaction with the film [3]. - Since its trial operation began in May, the cinema has welcomed nearly 60,000 visitors and achieved over 2.42 billion media exposures [3]. Group 2: Industry Trends and Innovations - The integration of virtual reality technology with film is becoming a key trend in the global audiovisual content industry, with VR cinemas serving as critical nodes for connecting cutting-edge content with the market [4]. - These spaces not only provide high-quality content and public education but also facilitate the creation of a closed-loop industry ecosystem encompassing content distribution, ticketing, and derivative operations [4]. Group 3: New Cinema Spaces - The launch event introduced 12 new cinema spaces in Beijing, each showcasing unique innovative features, including the China Film Museum and various themed cinemas [6]. - Notable examples include the "Mirra" immersive party hall at the Yao Lai Jackie Chan Cinema, which offers a multi-purpose space for social gatherings and educational activities [7]. - The "Three K Hot Pot Cinema" combines dining with film viewing, while the "Capital Cinema" in Xidan integrates diverse business models to attract a wider audience [7]. Group 4: Upcoming Events - The 2026 Beijing Film New Year series will feature a variety of activities, including all-night screenings and special events to engage audiences of all ages, aiming to stimulate the "ticket economy" [8]. - The New Film Alliance will host themed screenings of classic films during the New Year celebration, enhancing the overall cinematic experience [8].