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新加坡让东南亚旅游市场“卷”起来:上半年游客超本国人口,还在找新赛道
Di Yi Cai Jing· 2025-07-24 07:37
Core Viewpoint - Singapore aims to boost its tourism industry through hosting exhibitions and conferences, leveraging its MICE (Meetings, Incentives, Conferences, and Exhibitions) sector as a key growth driver [2][4]. Group 1: Tourism Statistics and Trends - Singapore welcomed 8.33 million international visitors in the first half of the year, despite its population of only 6 million [1]. - The Southeast Asian tourism market is experiencing mixed results, with Thailand seeing a decline in inbound tourists due to safety concerns and economic uncertainties [1]. - China and Malaysia have implemented mutual visa exemptions, leading to a significant increase in Chinese tourists to Malaysia, expected to reach 5 million in 2024 compared to 1.5 million in 2023 [1]. - In the first half of this year, 1.48 million Chinese tourists visited Singapore, maintaining similar levels to the previous year [1]. Group 2: MICE Industry Development - The MICE sector is crucial for Singapore's tourism, with MICE travelers spending 1.7 to 2 times more than leisure travelers [2]. - Singapore has positioned itself as a "global best convention city," supported by government initiatives and the establishment of the Exhibition and Convention Bureau [4][5]. - The country plans to build a new MICE center in the city center to further strengthen its position in the regional exhibition industry [5]. Group 3: Cultural and Economic Factors - Singapore serves as a hub for Chinese companies looking to expand into Southeast Asia, benefiting from its geographical proximity and cultural similarities [4]. - The Chinese Cultural Center in Singapore is a significant venue for cultural exchanges, hosting various exhibitions and performances [5]. Group 4: Sustainability Initiatives - Singapore faces challenges in sustainable tourism development due to its high population density and the influx of around 16 million tourists annually [9]. - The government has shifted its urban development focus from "Garden City" to "City in a Garden," promoting vertical greenery and sustainable architecture [10]. - New MICE facilities will incorporate low-carbon designs and sustainable practices, aligning with the increasing focus on sustainability among Chinese enterprises [10].