阿根廷旅游服务从业者古斯塔沃·加西亚·圣克鲁斯参加中国展区活动后说，中国旅游市场潜力巨大，不 仅有许多值得一去的景点，而且交通系统快捷可靠、酒店设施一流，悠久的历史文化更是加分项。 美国国际会议与奖励旅游展是全球会议与奖励旅游领域规模最大、覆盖最广的展会之一。 中国驻洛杉矶旅游办事处主任吴大伟说，今年中国展区面积比去年扩大近一倍，体现了中国积极拓展国 际会奖旅游市场的坚定信心。近年来中国不断支持入境游产业，在会奖旅游领域取得显著进步。多地不 断完善会展中心、酒店及会议设施，形成支撑大型国际活动的坚实基础。 新华社美国拉斯维加斯10月8日电（记者黄恒）为期三天的2025年美国国际会议与奖励旅游展7日在拉斯 维加斯开幕。中国多地文化和旅游部门及旅游企业集体亮相，展示中国最新旅游资源和发展成果，吸引 大量客商前来洽谈。 展会期间，来自北京、陕西、四川、重庆及西藏自治区的旅游部门和企业，在中国展区向全球买家展示 中国丰富多元的旅游产品与目的地优势，并通过专题演讲系统推介中国最新的会奖旅游设施、服务能力 及创新产品。此外，中国展区每天举办"中华一刻"——中国非物质文化遗产及文化体验活动，呈现具有 代表性的中华文化产品。 ...

中国买家团成员也一致认为，此次受邀参会不仅进一步了解了斯里兰卡的资源优势，更明确了将其作为 商务会奖旅游的重要目的地，未来将推动更多精准化、高品质的双边MICE合作项目落地。（中国经济 网记者 周宇宁） 据了解，SL-MICE Expo 2025从9月22日一直持续到9月26日，活动环节丰富，包括9月22日举办的商业 论坛，围绕"变革世界中斯里兰卡会展旅游的未来"开展了高级别研讨；9月23日除开幕式与B2B洽谈 外，还于港口城举办了融文化和民族风情的沙滩晚宴及表演；9月24日至26日，斯里兰卡会展局还将组 织包括中国买家在内国际嘉宾考察斯里兰卡中部地区，实地感受当地世界级会展设施、自然风光与文化 遗产。 斯里兰卡会展局相关负责人表示，中国买家团的参与为展会注入重要合作动能。斯里兰卡正全力打 造"亚洲新兴会展枢纽"。在商业活动形态快速演变的当下，2025年斯里兰卡国际会展博览会力求突 破"单纯展览"的定位，致力于成为通往独特体验的门户，目前已具备世界级室内外活动场地、豪华酒店 及度假村、先进的会议中心，可提供定制化活动解决方案，同时还拥有专业且技能娴熟的从业人员团队 提供支持。在为各方创造经济机遇的同时，给所有 ...

Core Viewpoint - Singapore aims to boost its tourism industry through hosting exhibitions and conferences, leveraging its MICE (Meetings, Incentives, Conferences, and Exhibitions) sector as a key growth driver [2][4]. Group 1: Tourism Statistics and Trends - Singapore welcomed 8.33 million international visitors in the first half of the year, despite its population of only 6 million [1]. - The Southeast Asian tourism market is experiencing mixed results, with Thailand seeing a decline in inbound tourists due to safety concerns and economic uncertainties [1]. - China and Malaysia have implemented mutual visa exemptions, leading to a significant increase in Chinese tourists to Malaysia, expected to reach 5 million in 2024 compared to 1.5 million in 2023 [1]. - In the first half of this year, 1.48 million Chinese tourists visited Singapore, maintaining similar levels to the previous year [1]. Group 2: MICE Industry Development - The MICE sector is crucial for Singapore's tourism, with MICE travelers spending 1.7 to 2 times more than leisure travelers [2]. - Singapore has positioned itself as a "global best convention city," supported by government initiatives and the establishment of the Exhibition and Convention Bureau [4][5]. - The country plans to build a new MICE center in the city center to further strengthen its position in the regional exhibition industry [5]. Group 3: Cultural and Economic Factors - Singapore serves as a hub for Chinese companies looking to expand into Southeast Asia, benefiting from its geographical proximity and cultural similarities [4]. - The Chinese Cultural Center in Singapore is a significant venue for cultural exchanges, hosting various exhibitions and performances [5]. Group 4: Sustainability Initiatives - Singapore faces challenges in sustainable tourism development due to its high population density and the influx of around 16 million tourists annually [9]. - The government has shifted its urban development focus from "Garden City" to "City in a Garden," promoting vertical greenery and sustainable architecture [10]. - New MICE facilities will incorporate low-carbon designs and sustainable practices, aligning with the increasing focus on sustainability among Chinese enterprises [10].

Core Insights - Singapore is positioning itself as a key hub for the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, aiming for a threefold increase in MICE tourism revenue by 2040, leveraging its strategic location and the growing demand from Chinese enterprises [1][2][4] - The "Tourism Industry 2040" strategy emphasizes the integration of MICE activities with various sectors, aiming to create a sustainable business travel ecosystem [2][5] - Singapore's MICE sector is characterized by its connectivity, innovation, and sustainability, which are seen as critical advantages in attracting international business events [4][5] Group 1: Strategic Goals and Implementation - The MICE industry is identified as a key driver for structural growth in Singapore's tourism economy, with a focus on high-growth market cultivation and a diversified tourism product system [2][3] - The goal of tripling MICE tourism revenue by 2040 is supported by the integration of the MICE industry with innovation and sustainable development initiatives [2][5] - Singapore aims to create a "1-hour business lifestyle circle" to facilitate seamless transitions between business and leisure activities, catering to the "Bleisure" market [3][4] Group 2: Infrastructure and Service Innovations - New developments, such as the new MICE center and upgraded facilities, are designed to enhance the overall experience for MICE travelers, integrating transportation and leisure attractions [3][4] - The introduction of digital platforms like "Meet SG" aims to streamline event planning and enhance service delivery for Chinese enterprises [3][5] - Singapore's commitment to sustainability is evident in its green exhibition standards and carbon-neutral services, appealing to companies focused on environmental goals [5] Group 3: Market Positioning and Competitive Advantages - Singapore's strategic location is expected to attract over 3 million Chinese travelers in 2024, bolstered by visa-free policies that enhance business travel convenience [4] - The city-state's cultural understanding, driven by its significant Chinese population, allows local businesses to cater effectively to Chinese clients [4] - Singapore's stable governance and legal framework are highlighted as essential factors for companies choosing to host events in the region, fostering trust and security [5]