Core Insights - The article emphasizes the importance of effective marketing strategies for small businesses to attract customers and increase foot traffic. Online Marketing Strategies - Social media platforms like Douyin (TikTok) have a significant impact, with Douyin's monthly active users exceeding 800 million by 2024, providing a vast potential customer base [3] - Engaging content such as short videos showcasing products can lead to viral exposure, driving traffic to stores [3] - Collaborating with influencers on platforms like Xiaohongshu can enhance visibility, as high-quality posts can garner thousands of likes, attracting more customers [3] Offline Marketing Strategies - Hosting themed events in-store, such as book readings or signings, can boost customer engagement and showcase store culture [5] - Utilizing group buying platforms like Dazhong Dianping and Meituan can effectively attract customers, as many consumers check reviews and prices on these platforms before visiting [6] - Offering discounts and managing customer reviews are crucial, as over 70% of consumers consider online reviews when choosing a business [6] Traditional Marketing Techniques - Distributing flyers in high-traffic areas remains effective, provided the design highlights store features and promotions [8] - Establishing a membership program with exclusive benefits can increase customer loyalty, with members reportedly spending over 30% more than non-members [8] Customer Relationship Management - Following up with customers post-purchase through calls or messages can enhance satisfaction and loyalty [10] - A combination of online and offline strategies, along with strong customer relationship management, is essential for driving business success [10]