传家锅
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“传家锅”走红靠什么
Jing Ji Ri Bao· 2025-12-08 00:04
Core Insights - The popularity of the "family pot" highlights that high quality is essential, sincerity is a key strategy, and effective use of social media can quickly aggregate individual consumer needs and feedback into a market-influencing public voice [1][2][3] Group 1: Product Quality - The "family pot" gained attention due to its high quality, having remained shiny and non-stick after nearly 30 years of use, demonstrating that quality products are always competitive and favored by consumers [1][2] - The resurgence of the pot's production was driven by consumer demand for quality, leading to the sale of 20,000 units in just 25 seconds, with over 100,000 pre-orders [1] Group 2: Company Integrity - The company behind the "family pot" did not rush to monetize the sudden popularity but instead recalled skilled craftsmen to upgrade the production process, maintaining reasonable pricing and transparency by publicly sharing financial records [2] - This approach reflects a rejection of excessive marketing tactics and a commitment to quality, resonating positively with consumers who are increasingly wary of gimmicky products [2] Group 3: Social Media Impact - The effective use of social media allowed for the rapid aggregation of consumer feedback, creating a strong demand that compelled suppliers to respond quickly, thus overcoming the challenge of being overlooked in a crowded market [3] - The case of the "family pot" serves as a reminder for small enterprises to focus on producing high-quality products and maintaining sincere communication with consumers, while also leveraging the internet for efficient feedback and promotion [3]
首批2万口“传家锅”上线25秒被抢空,有人挂牌500元转卖
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-26 11:59
据时代财经报道,记者搜索发现,已有不少抢到锅的消费者在转售市场售卖"传家锅",价格普遍在109 ~230元之间,有人将定价99元的锅具平台挂牌500元/口。 11月26日,瑞安不锈钢传家锅主理人傅克萍发布视频表示,将给每一口"传家锅"打上唯一的编号,就像 给"传家锅"一个专属的身份证,也希望已经抢到的朋友尽量不要高价转卖。 据北京商报报道,近期,一口使用了20年的不锈钢锅走红,被网友称为"传家锅",引发众人求购。生产 厂家停产多年后,如今已在网友的呼声下重新挂牌复工复产。 11月25日,瑞安"传家锅"经典复刻版在抖音平台开启预售,首批上线直径30厘米、32厘米的锅各1万 个,开售仅25秒,2万单被一抢而空。 ...
爱仕达:暂无与“传家锅”主理人开展生产合作、技术赋能或联名开发等相关计划
Zheng Quan Ri Bao· 2025-11-03 08:09
Group 1 - The company, Aishida, stated on November 3 that it has no current plans for production cooperation, technology empowerment, or co-development with the owner of the "Chuanjia Pot" [2]
爱仕达:公司暂无与“传家锅”主理人开展生产合作、技术赋能或联名开发等相关计划
Mei Ri Jing Ji Xin Wen· 2025-11-03 01:17
Core Viewpoint - The company has no current plans for production cooperation, technology empowerment, or co-development with the owner of the "Chuanjiaguan" brand [1] Company Summary - On November 3, the company responded to an investor inquiry on an interactive platform, confirming the absence of any collaboration plans with the "Chuanjiaguan" brand owner [1]