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喜相逢集团落子乌兹别克斯坦 首家海外门店开业加速全球化布局
Sou Hu Wang· 2025-05-12 07:48
Core Viewpoint - The opening of the first overseas store by Xixiangfeng Group in Tashkent, Uzbekistan, marks a significant step in the company's globalization strategy and demonstrates its commitment to expanding into international markets [1][3]. Group 1: Market Entry and Strategy - Xixiangfeng's Tashkent store is located in the core commercial area, covering over 1,000 square meters and introducing a smart service system that aligns with the evolving automotive consumption market in Uzbekistan [3]. - The automotive market in Uzbekistan is experiencing a dual growth trend of traditional fuel vehicles and electric vehicles, with total vehicle sales surpassing 482,000 units in 2024, and electric vehicle sales increasing by 17% year-on-year [3]. - The Uzbek government's structural reforms have resulted in a GDP growth of 6.5% in 2024, reaching $115 billion, and a real increase in per capita disposable income of 8.1%, creating a favorable environment for automotive financial services [3]. Group 2: Competitive Landscape - The Uzbek automotive market is characterized by local brands dominating and foreign investments accelerating penetration, with companies like BYD rapidly gaining market share, contributing 4.3% in 2024 [3]. - Xixiangfeng's entry into the market coincides with a diversification transformation period, offering installment purchase plans that cater to a wide range of consumer needs, potentially igniting a new wave of vehicle purchases [3]. Group 3: Technological Integration - Xixiangfeng Group has been a leader in digital and AI technology applications, successfully deploying the DeepSeek-R1 intelligent risk control model domestically, which enhances operational efficiency and customer experience [4]. - The new store in Tashkent incorporates targeted optimizations in smart risk control, vehicle management, and customer service systems to ensure efficient and precise execution of business operations [4]. Group 4: Future Expansion Plans - The opening of the Tashkent store is a key milestone in Xixiangfeng's global strategy, serving as a model for exporting Chinese automotive service models abroad [4]. - The company plans to leverage its extensive experience in the Chinese automotive service market while focusing on localized innovations to adapt to the unique characteristics of different regional markets [4].