供港壹号纯牛奶

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深圳晨光乳业被曝商标擦边,“供港壹号”为商标,实际不供港
Nan Fang Du Shi Bao· 2025-05-17 04:10
Core Viewpoint - Shenzhen Chengguang Dairy Co., Ltd. has been accused of misleading consumers by marketing its "Gonggang No. 1" milk as a product supplied to Hong Kong, despite it not being available in that market [1][5]. Trademark Registration - Chengguang Dairy has applied for multiple "Gonggang" related trademarks since 2014, with 33 records of applications, but most have been rejected, leaving only "Gonggang No. 1" successfully registered [1][6]. - The registered "Gonggang No. 1" trademark covers various dairy products and is valid from February 7, 2018, to February 6, 2028 [3][5]. Market Presence - Chengguang Dairy claims to have a sales network covering Guangdong Province and extending to regions like Zhejiang, Fujian, and Hunan, with historical supply to Hong Kong [5]. - Despite the branding, customer service representatives have confirmed that "Gonggang No. 1" does not actually supply the Hong Kong market [5]. Industry Context - The term "Gonggang" is often associated with higher quality products, leading many companies to attempt to leverage this perception through trademark registrations, although many applications are rejected [6][8]. - Other companies, such as Wens Foodstuffs, have also faced challenges in registering "Gonggang" related trademarks, indicating a broader trend of companies attempting to capitalize on this branding [6][8].