Core Viewpoint - The controversy surrounding Shenzhen Chenguang Dairy's "Gonggang Yihua" milk highlights the issue of misleading marketing practices related to trademark registration, as the product is not actually supplied to Hong Kong despite its branding suggesting otherwise [2][3]. Group 1: Company Overview - Shenzhen Chenguang Dairy has over 40 years of history and has been recognized as the "largest fresh milk exporter" in China [2]. - The company has made multiple attempts to register trademarks related to "Gonggang," with only "Gonggang Yihua" successfully registered, while others were rejected [3]. Group 2: Trademark Issues - The term "Gonggang" is often associated with higher quality products, leading to potential consumer deception when companies use it without actual supply to Hong Kong [2][3]. - A total of 123 trademarks related to "Gonggang" have been found, but most applications have been rejected, indicating a trend of companies attempting to exploit trademark regulations [3]. Group 3: Regulatory Implications - The incident underscores the need for stricter verification of product claims during trademark registration and marketing to protect consumer rights [4]. - Regulatory bodies are encouraged to enhance trademark examination and consumer protection mechanisms to identify and address misleading marketing practices [4][5]. Group 4: Market Trends - There is a growing intolerance in the market for misleading marketing practices, as consumer awareness and rights protection improve [5]. - Companies are urged to adopt honest marketing strategies and avoid deceptive practices to maintain consumer trust and ensure long-term success [5].

"供港"牛奶实际不供港？又一企业被曝玩商标文字游戏。 据《中国消费者》报道，日前，多位消费者向投诉平台反映，深圳市晨光乳业有限公司（以下简称"晨 光乳业"）生产的"供港壹号"盒装牛奶实际并未供应香港，打商标注册擦边球，存在误导消费者的嫌 疑。 目前仅一个"供港壹号"商标注册成功 国家知识产权局商标局中国商标网信息显示，晨光乳业从2014年开始申请"供港"相关商标，包括"供 港""供港壹号""直供港""供港贰号""供港之星等，据记者不完全统计，晨光乳业申请的"供港"商标记录 达33条，直到2023年该公司仍在尝试申请供港相关商标。 | 15 | 745555551 | 32 | 2023年10月13日 | 供语 壹号 | 四公園平六元米町中京級 | | --- | --- | --- | --- | --- | --- | | 16 | 74549327 | 29 | 2023年10月13日 | 供语 壹号 | 深圳市层光乳业有限公司 | | 17 | 74180458 | 32 | 2023年09月19日 | 供港 | 深圳市昌光乳业有限公司 | | 18 | 74176647 | 29 | 2023年09月 ...