Core Viewpoint - The Chinese daily necessities industry is undergoing a transformation from "Made in China" to "Quality Made in China," focusing on quality enhancement and innovation to meet global market demands [1][3][6]. Industry Development - The Chinese daily necessities sector has evolved significantly over the past few decades, becoming an integral part of global daily life due to its practicality, diversity, and cost-effectiveness [1]. - The 137th Canton Fair showcased the industry's commitment to quality and innovation, linking Chinese companies with global buyers and highlighting the latest market trends [1][3]. Company Innovations - Companies like ecoco and Deeyeo are leading the charge in product innovation, focusing on high-quality, user-centered designs that cater to modern consumer needs [5][10]. - Ecoco, established in 2011, targets the mid-to-high-end market and has introduced several innovative products at the Canton Fair, emphasizing both functionality and aesthetic appeal [3][5]. - Deeyeo has developed a range of health-focused wet wipes, emphasizing quality and safety through certifications and targeted marketing strategies [5][10]. Quality Control and Design - The core of "Quality Made in China" lies in the relentless pursuit of product quality, with companies investing heavily in quality control at every production stage [6]. - Both ecoco and Deeyeo have established comprehensive quality monitoring systems and innovative design processes to meet consumer demands for aesthetics and functionality [6][7]. E-commerce and Market Expansion - The integration of domestic and international trade is a key strategy for growth, with platforms like Kuaishou providing significant market opportunities for daily necessities companies [11][12]. - Kuaishou's "Spring Home Festival" event supports innovative home goods companies, enhancing their visibility and sales through creative marketing and social media engagement [12][15]. Sales Performance - During the Spring Home Festival, Kuaishou reported substantial growth in GMV across home goods categories, indicating a strong market response to innovative products [20]. - The event saw over 3,000 merchants participating, with significant increases in sales and new buyer orders, showcasing the effectiveness of targeted marketing strategies [20][21].