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IP创新引爆市场,玩模乐器品牌错位竞争|世研消费指数品牌榜Vol.66
3 6 Ke· 2025-09-08 02:52
Group 1 - The core viewpoint highlights the competitive landscape of toy brands, with card game brand "卡游" regaining its position in the market through innovative strategies, including a secondary listing on the Hong Kong Stock Exchange and the launch of new products [3] - "卡游" has introduced new card series such as "卡游三国" and "秦时明月·英雄对决竞技加强版," while also expanding into scene-building blocks and 3D card figurines to create a comprehensive product matrix in the IP derivative market [3] - The brand has opened a flagship store in Shanghai and shifted its central store model from franchising to joint ventures, positioning itself for growth in the trading card game (TCG) sector [3] Group 2 - The traditional instrument market is evolving with the integration of smart technology, as seen with Yamaha's stable global market presence but challenges in the high-end piano segment due to declining domestic demand [4] - Yamaha is upgrading traditional instruments by promoting convenient upright digital pianos and updating its AVENTAGE AV amplifier products to support seamless connectivity with Sonos home audio systems [4] - New brand LiberLive is leveraging electronic touch and AI algorithms to attract beginner musicians and social users, while Yamaha relies on physical stores and professional channels for distribution [4] Group 3 - The "世研消费指南针" series of indices aims to objectively present consumer trends across various industries, including toys and musical instruments, helping brands track market trends and enhance competitive strength [5] - The index continuously monitors 12 major industries, including 3C digital products, apparel, food, home appliances, beauty, and toys, providing valuable insights for businesses [5]