Core Viewpoint - The internet medical beauty platform, Xinyang, is facing significant challenges with its core business underperforming, record-high losses, and frequent attempts at cross-industry transformation failing to reverse its declining performance [1][2]. Financial Performance - In 2024, Xinyang reported a revenue of 1.467 billion yuan, a year-on-year decrease of 2.1%, while the net loss reached 587 million yuan, marking a four-year high in losses [2][3]. - The core business, information and booking services, saw a revenue decline of 19.3% to 929 million yuan in 2024, accounting for 63.4% of total revenue, down from 76.8% in 2023 [3][9]. - In Q1 2025, Xinyang's revenue continued to decline by 6.6% to 297 million yuan, with net losses expanding to 33.1 million yuan [1][8]. Business Challenges - The decline in core business revenue is attributed to two structural issues: decreased platform traffic conversion efficiency and intensified competition from content platforms like Douyin and Xiaohongshu, which have diluted the value of traditional intermediary models [3][9]. - The number of medical service providers subscribing to Xinyang's information services has decreased, contributing to the revenue drop [3]. Diversification Efforts - Xinyang has attempted to diversify its business by investing in medical beauty equipment and establishing its own medical beauty institutions, but these efforts have not significantly improved its financial performance and have instead burdened profitability [7][8]. - The acquisition of Wuhan Qizhi Laser in 2021 and the exclusive agency of ELASTY® Lumilax in 2022 have not yielded substantial revenue growth, with Wuhan Qizhi Laser's revenue only increasing by 0.3% in 2024, while its net profit dropped by 38.81% [7][8]. New Business Initiatives - In November 2024, Xinyang launched a new light medical beauty chain brand, aiming to provide affordable and accessible anti-aging solutions, but this initiative is still in its early stages and has not yet positively impacted overall performance [8]. - Despite the rapid growth of the new light medical beauty chain, with Q1 2025 revenue reaching 98.88 million yuan, a year-on-year increase of 551%, the overall financial situation remains challenging [8].