Core Viewpoint - The drinking water demand in Chinese households is undergoing a significant transformation, shifting focus from municipal water supply to in-home water quality, marking a transition from basic safety to health-oriented consumption [1] Industry Trends - Major cities like Shanghai and Shenzhen are leading the way in planning "drinking water cities," indicating a broader trend towards improving water quality at the household level [1] - The evolution of consumer demand is clear: it has progressed from eliminating pollution with "safe water," to seeking purity with "pure water," and now has entered the "health water" era [1] Industry Response - The industry is exploring ways to build trust through authoritative endorsements and professional validations to enhance credibility [1] - To address the pain point of expensive consumables, new service models such as "low-cost filter replacements" are being developed to lower the long-term usage threshold [1] Future Outlook - The future of the water purification industry looks promising, driven by the continuous upgrade of consumer health demands and ongoing technological innovations [1] - Companies that truly understand consumer needs, provide comprehensive solutions, and fulfill social responsibilities are expected to gain a competitive edge in the industry transformation, contributing to the "Healthy China" initiative [1]