Core Insights - The initiative to develop the "Health Supermarket Product Access Standards" aims to enhance the dual upgrade of "enterprise-consumer" relationships, focusing on quality improvement and operational efficiency [1][2] - The standard addresses two main issues in the domestic health consumption market: the generalization of health concepts making it difficult for consumers to discern authenticity, and the disconnect between quality products and end-user demand [1] Group 1 - The standards will drive a shift from "experience-driven" to "system-driven" approaches for enterprises, enhancing their risk management capabilities and promoting a transition from "selling products" to "selling services and health" [1] - A strict supplier admission mechanism will be established, with multi-dimensional thresholds to ensure controllable quality from the source [1] - The standard will include a dynamic adjustment mechanism to maintain scientific validity and timeliness [1] Group 2 - The "live streaming + standards" model will be innovated to effectively connect certified products with consumers, enhancing visibility and trust through direct engagement [2] - The initiative has received approval from the National Standardization Administration, aiming to create a new health consumption ecosystem centered on standards and trust [2] - Experts from prestigious institutions such as the Chinese Academy of Sciences and Peking University are involved in the standard's development, ensuring its professionalism and authority [2]