作为全球磷虾油销售额领先的企业及国家级"专精特新"小巨人，未来，逢时科技将继续携手全球生态合 伙人，深耕海洋健康领域，为消费者带来更高品质的健康生活体验，为健康中国建设贡献坚实的产业力 量。 从"磷虾油+GABA"的助眠配方到在磷虾油单品的深耕创新，逢时科技正依托"1+N+N"的产品策略，不 断拓宽南极磷虾油的应用场景，以满足市场个性化、精准化的健康需求。 二、深化渠道生态，聚力共赢"十百千万" 新品的成功，离不开强大渠道网络的支撑。逢时科技"十百千万"计划，已成为连接品牌与消费者的核心 骨架，通过专柜店、专营店、专卖店、旗舰店的"3+1"模式，构建一个覆盖全国、深入社区的线下服务 网络。本次会议，逢时科技正式启动五家健康旗舰店的开业筹备，覆盖北京、甘肃、云南、浙江等地 区。目前，逢时科技已拥有2200+零售门店及专柜，渗透山姆、Ole等高端商超及连锁药房，更通过旗 舰店提供"家庭健康解决方案"式的深度服务。 从惊艳亮相的科技新品，到遍布全国的"十百千万"渠道网络，逢时科技此次生态合伙人大会清晰地展现 了一条以创新产品满足市场、以共赢生态凝聚伙伴的可持续发展路径。 12月26日，全球磷虾油销售额第一的企业逢时 ...

题图｜视觉中国 每一年的12月，品牌都会交上跨年的存在感作业，媒体也会反复上演相似的主题叙述：励志情绪、 愿望清单、奔跑姿态，仿佛只有燃烧与加速，才能证明对新一年的诚意。然而到了今年，社会空气里 弥漫的却是另一种态度——用户疲倦了被动接受鼓励，也逐渐对"必须快起来"的叙述产生警惕。现实 生活的复杂性，远远超过传统跨年内容愿意承受的重量。 尤其在年轻群体中，"躺着恢复""慢变量生活"，成为了比"提升"和"高效"更常见的讨论关键词。不是 因为年轻人不愿意改变，而是他们开始察觉到，速度并非衡量进步的唯一坐标，找到自己的节奏比追 随普遍标准更值得投入时间。这种情绪的变化已经隐约出现在多个平台：小红书讨论"节奏焦虑"的内 容持续走高，微博的跨年热点出现"我准备好慢一点"的逆趋势声音，而B站年度弹幕"不要焦虑"本身 就透露了一种潜在的抵抗。 就在这样的舆论场背景中，一条看似"不够跨年模板"的视频突然出现：Swisse斯维诗✖️《人民日 报》联合演员秦岚打造的《年终讲》发布了一条平静的提问—— "2025年，你的节奏是什么？" 没有压迫感的旁白，没有宣言式语言，没有冲刺式配乐，海浪、风声、空镜头，以及一连串围绕"节 奏"的 ...

最直观的冲击，来自第三方权威检测机构出具的 "未检出他汀（洛伐他汀、辛伐他汀等）" 报告。在健康焦虑与信息迷雾并存的当下，"无他汀、无副作 用"的核心承诺以白纸黑字、数据化的形式被验证，瞬间击穿了"团长"们对传统红曲类产品安全性的最深疑虑。这第一步，本草元气没有急于推销功效，而 是通过建立无可辩驳的科学与安全信任，为后续的深度沟通铺平了道路。 gi 第二步：细分需求，以"产品定位逻辑"对应不同场景 12月22日至23日，杭州余杭区的"山海共富窗口"因一场盛会而沸腾。由杰夫电商圈、现代杰夫私域直播基地等联合主办的"年货展播节·杭州私域年货爆品 展"在此举行，聚焦视频号与私域渠道，成为链接源头好物与万千社群的枢纽。在这场精准对接顶级"团长"与源头供应链的盛会上，一个以"科技重塑本 草"为内核的品牌——本草元气，携其两款拳头产品ANKASCIN®灵芝红曲压片糖果与MonaFit™红曲压片糖果惊艳亮相，不仅完成了从实验室科研成果到 爆款年货的华丽转身，更生动演绎了新一代健康产品如何凭借硬核实力，赢得最精明、最务实"团长"们认可的全流程。 第一步：硬核入场，用"科学身份证"建立第一眼信任 面对私域渠道经验丰富、选品眼光 ...

"同仁堂"涉嫌磷虾油造假事件还在进一步发酵。北京同仁堂股份有限公司（同仁堂，600085.SH）日前 发布澄清公告称，同仁堂股份未直接或间接持有南极磷虾油相关报道中提及的四川健康药业任何股权及 投资权益，四川健康药业不属于自己下属子企业。北京同仁堂健康药业股份有限公司为北京同仁堂（四 川）健康药业有限公司的控股股东。 不过，对于同仁堂这种急于"撇清关系"的说法，相关律师认为，这是企业的"文字游戏"。"北京同仁堂 （四川）健康药业有限公司虽然不是上市公司北京同仁堂股份有限公司的子公司，但却是其关联公 司。"上海大邦律师事务所合伙人游云庭对第一财经记者表示，"两家公司相当于是叔侄关系，共同的上 级公司是商标权人北京同仁堂集团公司，虽然上市公司的下属公司没出问题，但整个品牌暴露在风险之 下。" 近日，上海市消保委对"同仁堂"相关磷虾油生产商安徽哈博药业有限公司和经销商北京同仁堂（四川） 健康药业有限公司进行约谈后，"四问同仁堂"。 上海市消保委提出，相关磷虾油产品极低的采购价也令人迷惑。该产品网上售价为69.9元一瓶，然而产 品供货价仅为3元多一瓶，也间接佐证了产品用鱼油提取物来替代南极磷虾油的造假事实。 "同仁堂 ...

Core Viewpoint - The article discusses a new trend in the A-share market where companies are engaging in "physical dividends" to enhance shareholder experience and interaction, moving beyond traditional cash dividends and stock bonuses [1][2]. Group 1: Shareholder Engagement Initiatives - Emei Mountain A plans to offer free entrance tickets to its scenic area for shareholders holding more than 500 shares as part of its 2025 shareholder reward program [1]. - Over 30 listed companies have initiated similar engagement activities, providing products, coupons, and tourism rights to their investors [1][2]. - The trend includes a variety of sectors, such as food, home appliances, health products, and cultural tourism, showcasing a diverse approach to shareholder rewards [2]. Group 2: Benefits of Physical Dividends - Physical dividends can create a closed-loop ecosystem of "investment-consumption," enhancing shareholders' understanding of the company's product strength and brand vitality [6]. - This approach can serve as a low-cost, high-return brand public relations strategy, transforming shareholders into brand advocates through personal product experiences [6]. - It aligns with regulatory goals to enhance investor satisfaction, providing tangible rewards that can improve investor sentiment amidst market volatility [7]. Group 3: Risks and Challenges - There is a risk of prioritizing physical rewards over fundamental company performance, which could lead to shareholder dissatisfaction if the company's financial health is not strong [8]. - The disparity in shareholding can create fairness issues, potentially alienating minority shareholders while favoring larger ones [8]. - Implementing a physical rewards system introduces new operational costs and management challenges, which could backfire if not handled properly [8]. Group 4: Strategic Insights for Consumer Companies - Companies must ensure their products can impress even the most discerning shareholders, as this reflects their broader market potential [9]. - The goal should be to transition shareholders from passive investors to active partners in the company's growth, fostering a sense of shared identity and collaboration [9]. - Compliance with regulations is crucial to avoid legal risks, ensuring that all reward initiatives are transparent and fair [9][10]. Group 5: Conclusion on Value Creation - The ultimate aim of these initiatives is to create a value-sharing ecosystem among brands, users, and investors, moving beyond short-term stock price fluctuations [11]. - Companies should strive to make every shareholder a passionate advocate for their products, enhancing long-term loyalty and brand strength [11].

除了对产品的极致追求，燕教授更始终践行社会责任：启动百万森林计划累计捐赠 60 万元，种植 6 万 棵树修复荒漠；资助建立希望小学，让爱心跨越山海；驰援灾区、推广健康公益，用实际行动传递品牌 温度。这份 "爱与责任" 的坚守，让燕教授不仅成为健康的守护者，更成为有温度的情感联结者。 如今，燕教授「以信唤心计划」暖心来袭，让每一份真挚情谊都能伴着安康同行。参与方式简单便捷： 只需关注燕教授公众号与小红书账号，在活动推文评论区分享你与生命里 "光" 的温暖故事，就有机会 赢取品牌精心准备的健康好礼！活动将评选公众号留言点赞前 10 位、小红书留言点赞前 5 位的幸运用 户，品牌将为你指定的 TA 送出随机明星产品一份，让健康与牵挂一同抵达。 总有一些人，如星辰般照亮我们的生命旅途：是父母在异地打拼时，那句 "累了就回家" 的兜底守护； 是挚友在跌入低谷时，不离不弃的陪伴鼓励；是恩师在迷茫困惑时，点亮方向的谆谆教诲；更是那个在 无数个难眠之夜自我打气、在挫折中咬牙坚持的自己。他们是生命里的 "光"，用爱与坚守种下希望的 种子，而我们在这份温暖中成长，也成为彼此的铠甲，演绎着双向奔赴的感动。 这份藏在岁月里的深情，值 ...

12月9日，乐福思健康产业股份公司旗下知名品牌杰士邦首款防脱生发产品——5%浓度米诺地尔搽剂于 阿里健康平台首发上线。这款新品的推出，标志着以两性健康产品闻名的杰士邦正式将业务版图延伸至 毛发健康领域。 此次新品首发，是乐福思健康旗下杰士邦品牌健康生态的又一关键落子。近年来，杰士邦已从核心的安 全套业务，拓展至男科健康药品（如他达拉非片、盐酸达泊西汀片）等领域，逐步构建起多元化的两性 健康产品矩阵。选择在阿里健康平台首发防脱新品，契合其通过创新供给满足细分市场需求的战略，也 看中了数字化健康平台高效连接海量目标用户的能力。 乐福思健康董事长王学海在阐述其商业理念时曾多次强调"创新供给，激发需求"。在竞争激烈的生发市 场中，杰士邦选择聚焦于产品本身的"差异化创新"，通过优化剂型来提升使用体验，旨在解决部分使用 者对传统制剂可能引起头皮刺激的顾虑，从而激发并满足更细分人群的需求。 未来，阿里健康作为"新特药首发阵地"，将继续与乐福思深化合作，助力更多围绕消费者需求的新产品 高效触达用户，共同拓展大健康服务的价值边界。 战"，更伴随着心理与社交压力。临床上，患者的核心痛点在于治疗方案的有效性、长期使用的安全性 以及 ...

家，是社会最小的细胞，也是幸福最早的起源。当健康的定义从个体的无病无痛延伸至家庭的和谐美 满，一个企业的使命也随之升华。三生（中国）在2025年度盛典上，提出了 "美好生活健康家"的价值 理念。 这不仅仅是一句简单的话，更是三生深耕大健康产业20余载后，对"健康"与"幸福"关系的深刻洞察与价 值重塑。盛典现场，奥运冠军陈一冰、赵蕊蕊作为品牌挚友惊喜现身，用他们从竞技赛场回归生活赛场 的亲身经历，深情诠释了"美好生活健康家"的真谛。 品牌跃迁，从个人梦想链向家庭幸福 "健康不仅是每个人的基本权利，更是家庭和谐、幸福美满的重要基石。" 三生（中国）董事长黄金宝 表示，三生做健康产业之初，就是要把健康产品送到千家万户，把中药养生智慧带到世界各地，让消费 者收获健康身体和幸福家庭。 "美好生活健康家"的提出，正是对三生这一初衷的强调，也标志着三生品牌战略的温情升级——从守护 个体的身体健康，拓展至守护整个家庭的健康生活。三生深知，企业的长久发展不仅仅在于商业模式的 成功，更在于价值观的引领。在"自尊敬人，惠人达己"的核心价值观驱动下，三生将"爱与责任"融入品 牌每一次战略跃迁中。 在三生构建的蓝图中，三生是广大消费者 ...

Core Viewpoint - The implementation plan aims to enhance the adaptability of consumer goods supply and demand, promoting consumption as a driver of economic growth by optimizing supply structures and creating new consumption scenarios [1][6]. Group 1: Supply and Demand Adaptability - The plan outlines 19 key tasks focusing on expanding new consumption, tapping into existing markets, and targeting niche markets [1][7]. - It emphasizes the importance of new technologies and innovative models in industries such as smart vehicles, smart home products, and consumer electronics [2][6]. Group 2: New Consumption Scenarios - The plan encourages the development of new consumption scenarios, including interest-based products like pet supplies and anime merchandise, while also promoting low-altitude tourism and automotive aftermarket services [4][6]. - It supports the establishment of flagship stores and new concept stores to enhance consumer experience and engagement [4][6]. Group 3: Targeted Product Development - The plan aims to enhance product offerings for specific demographics, including children and the elderly, by promoting high-quality, intelligent, and customized products [7][8]. - It encourages the development of health-related products and services, integrating traditional medicine with modern health management [3][7]. Group 4: Shared Consumption - The plan outlines directions for shared consumption, including the promotion of shared bicycles and other mobility solutions in public spaces [5][6]. - It emphasizes the need for quality certification systems for shared products to ensure safety and reliability [5][6].

Core Viewpoint - The implementation plan aims to enhance the adaptability of consumer goods supply and demand, leading to consumption upgrades that drive industrial upgrades, thereby achieving a dynamic balance between supply and demand at a higher level [1][4]. Policy Framework - The plan is jointly issued by multiple government bodies, including the Ministry of Industry and Information Technology, the National Development and Reform Commission, and others, marking it as a significant policy document following the Fourth Plenary Session of the 20th Party Congress [1][2]. Goals and Targets - By 2027, the supply structure of consumer goods is expected to be significantly optimized, forming three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [4]. - By 2030, a high-quality development pattern characterized by positive interaction between supply and consumption is anticipated, with a steady increase in the contribution of consumption to economic growth [4]. Industry Focus Areas - The plan emphasizes the development of new fields and tracks, focusing on key industries such as smart connected vehicles, smart home products, consumer electronics, modern textiles, food, and green building materials [5]. - It encourages the integration of artificial intelligence across the entire consumer goods industry, promoting the development of AI-enabled products like household service robots and smart appliances [5]. Sports and Health Products - The plan aims to enhance the supply of leisure and sports products, targeting new demands from the sports economy, outdoor economy, and ice and snow economy [6]. - It supports the innovation and development of health products, including special dietary foods and high-end medical devices, while promoting the consumption of organic and geographical indication agricultural products [6]. Diverse Consumer Interests - The plan seeks to expand the supply of interest-based consumer products, including pet-related items, anime, and trendy products, while also promoting low-altitude tourism and private flying [7]. - It encourages the development of local intellectual property and innovative design in cultural products, as well as the transformation of traditional retail spaces to include trendy stores [7]. Customization and Experience - The plan emphasizes the need for precise matching of consumer needs, particularly in the baby and children's product sector, and encourages the development of high-end fashion brands and personalized services [8]. - It promotes the creation of immersive consumer experiences through the use of digital technologies, including virtual reality and the metaverse [10]. Financial Support and Services - The plan highlights the importance of financial support for the consumer goods industry, including policies for equipment upgrades and trade-in programs, as well as enhancing the adaptability and convenience of consumer financial services [11].